Watch That Video!

I still do not have cable at my home and while I may be willing to tolerate some advertising or exchange some micropayments for some particular programming, I do not have an urge to consume all the programming that comes with various types of cable subscription. I simply do not have time to digest (or should I say "to be digested by") that amount of programming.

I should confess that I would rather read a book than watch a video whether on the web, on my home entertainment center or through cable or satellite. However, given that large numbers of consumers now have multiple computers and boradband access,  most can easily search, select and watch videos on the web.

For example, my own children have found videos on the web quite entertaining. The content they are interested in may vary from sports events and footwear advertisements to movie trailers to home-made comedies about school and family, not to mention music videos from the 1970s to the present. The home-made comedies (often made by the generation in whose life web has always been present) have become an immediate hit with the kids of the same age.

Video on the web offers fast distribution, unique programming and self-selection through search. Search-based self-selection by consumers must be most intriguing for advertisers. (In the meantime, Wired's Robert Lemos tries it all for himself.)

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