Search as a Marketing Tool

People at technology firms, particularly those focused on web technologies, have used Inernet search as a marketing tool for some time. Other firms, e.g. manufacturers, service providers and consumer product companies, have done the same but their demands have given rise to a whole new industry that creates and supports search-based marketing tools. Wall Street Journal's Kevin J. Delaney reviews the state of this industry in "The New Benefits of Web-Search Queries" (Tuesday, February 6, 2007).
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