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Phone, DSL and Wireless Router

The possibility of service bundling (at the customer end-point) can certainly help reduce churn at a time when some 5 million Americans have moved off to non-traditional phone services at their homes.

The Wall Street Journal reports major U.S. telecommunications companies plan to roll out devices that function, simultaneously, as phones, DSL and wireless routers.

Currently, I have 3 devices doing the same: a phone, a DSL box and a wireless router. I have installed all pieces separately. My long-distance provider, DSL provider and wireless service provider have all merged into a single company. With the new device, it is tempting to do away with all the extra wiring and placements.

Once we have one device performing a certain function, why should we own a second device doing the same? For device designers, deep differentiation will continue to be the name of the game.

Don't forget the PC is still available, and if the router in the bundled device is any good, it must support wireless services to home computers and other wireless devices such as some of the Skype phones.

The beauty of the Internet as a communications medium seems to center on its ability to get around and through any particular "end-point". In fact, one can argue that in the classical Internet, there is no particular, identifiable end-point. Its boundaries cannot be drawn at the users' devices, where it can still be extended.

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