Opinions and Social Pressure
By MortazaviBlog on Jun 15, 2008
Solomon E. Asch's "Opinions and Social Pressure" (Scientific American, Vol 193, No. 5, 1955) was probably one of the best papers I read during an organizational behavior class I took at Haas School of Business during my studies there. (Barry M. Staw has published the paper in his Psychological Dimensions of Organizational Behavior. The 2nd edition had the paper, and I'm sure Professor Staw has kept it for his 3rd edition. )
A BBC radio program gives very good summary of the paper and Asch's other research on social pressure and conformity.
The following video (posted on Youtube) presents a summary sense of one of Asch's conformity experiments: