I'm feeling lucky

Charles Arthur of The Guardian has written an interesting analysis of search engine optimizers (SEOs), "Im' feeling lucky," and the appearance of Wikipedia on the top of the search pile.

Comments:

It is good to see people find good usage for AOL search data. But I found a different opinion in different using the same data about people browsing the next pages: http://wwwscope.com/2006/08/27/aol-data-the-analysis/ I already left a comment there to see what he thinks.

Posted by pooya on August 30, 2006 at 06:00 PM PDT #

Hi - I wrote the Gdn article. My point wasn't about people browsing pages, but about what people actually click on. The data suggest that people click in about 50% of cases (of all searches, ie half of searches lead to no clickthrough). And about half of clickthroughs happen on result 1 or 2. The deepest the search seems to go, or is allowed to go, is 500 - perhaps Google just won't show past there. That is after all 50 pages of results... and some people were clicking at result 497.. Oh, like your captcha. Are you able you ramp it up so that it has algebra, to keep a specific standard of debate going? :-)

Posted by Charles on September 04, 2006 at 12:35 AM PDT #

Pooya,

The analysis at http://wwwscope.com/2006/08/27/aol-data-the-analysis/ was interesting. I found a review of the original research shared on the search engine optimization blog useful.

Charles,

Thanks for sharing it. Time doesn't allow, and the algebra question is well beyond my control ;-)

In any case, I would also recommend a look at Hubert Dreyfus' On the Internet.

It has a chapter having to do with the value of search and on what it is we're actually finding and not finding when we search on the Internet.

Posted by M. Mortazavi on September 04, 2006 at 09:53 AM PDT #

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