By MortazaviBlog on Aug 13, 2006
The issue of how mental frames can be used to gain an advantage has been discussed thoroughly by Stanford Professor Jeffrey Pfeffer in his Managing with Power: Politics and Influence in Organizations.
In journalism, editors make the foremost framing decisions.
Editors make important choices that frame a reader's mind before the reader moves to the rest of an article.
I've given an analysis of an example of framing choices editors make elsewhere.