Disruptive with TV

Roberto Chinnici puts some probing questions to non-mainstream English language TV channels. His solution to their problems to break into the U.S. market: Use the web to your advantage to be disruptive with conventional TV programming.

To address the complaint regarding economic cost of bandwidth, finding a way to include decent advertising may prove sufficient. Furthermore, there can be a web-based subscription model that collects small subscription fees (or micropayments) for access to programming. This will work because bandwidth will still be able to serve all users particularly if programming does not emphasize real, real-time news and breaks content into pieces available separately.

Comments:

Max - I agree with your and Roberto's sentiment. I called my local provider, Time Warner and they laughed my request. Not distributing these to a broader audience smacks seems so juvenile is so many ways. Perhaps the likes of Comcast, DirectTV, TimeWarner could offer a international news package might appeal to people such as myself who are interested in such news outlets...

Posted by Jonathan Bruce on December 15, 2006 at 10:35 PM PST #

Given the market size, you'd imagine many non-U.S. providers of English news should do the same. One-time micro-payments also work with other sorts of programming, too. For example, some would be willing to make a micropayment to receive video feed (even delayed) of a particular sporting event even though they not be interested in cable TV subscription. I think this will happen sooner or later.

Posted by M. Mortazavi on December 16, 2006 at 08:10 AM PST #

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