Brand Value vs. Logos

Jim Buckmaster, Craig's list CEO:

We pay zero attention to brand. We never use that word internally. We do zero advertising. We don't have a logo. We've never done a focus group. We don't care about any of that. And now we're told we have the strongest brand ever for a company our size.

What a great example, and still, isn't there a little symbol, a little logo, a little peace sign in the browser URL box?

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