Advertising and Search on the Internet
By MortazaviBlog on Feb 26, 2006
IHT's Eric Pfanner has written an interesting article on the topic centered around views by "Rishad Tobaccowala, a top executive in the Publicis media-buying division who has led several of its digital advertising ventures." Tobaccowala expresses some daring views:
I think Google has overextended, like Napoleon opening up a Russian front...I think they are a very amazing company that will take over nothing...[Traditional advertising companies, with their soft-touch marketing skills, will always maintain one important edge over Google, he said.]...Human beings can never be captured in an algorithm, and Google only understands algorithms.