Saturday Nov 25, 2006

Unintended Transaction Costs on the Web

Other transaction costs on the web which have recently received much attention have to do with unintended operations such as click fraud and e-mail spams. To what extent do the costs of handling such unintended or undesired behavior affect any overal savings in marketing, search or communications costs afforded on the web? What potential new schemes can inoculate transactions against costs related to spam and click fraud on the Internet? Or will we have to look for another transformation of far broader impact on transactions than what Internet has brought so far?
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