Hits and Misses of the Web 2.0 expo

The Web 2.0 expo occured this past week in San Francisco. Reflecting the newness of the topic, this was only the second year of the event. I was able to catch a hour or two of the keynotes each day in between working at Sun's San Francisco office (which is 3-4 blocks away from Moscone Center). On Thursday I wandered the exhibit hall and marveled at the number of companies I hadn't heard of yet and at some of the bright, young, eager booth workers that mostly knew what they were talking about.

A web 2.0 conference wouldn't be complete without twitter. I've just starting using twitter, and I'm still skeptical, as it seems like just another timesuck, but the real time twitter monitor at the conference was cool, and I liked following the we and party twitter tweets. Here is a tweet about Jonathan's keynote, the low res makes it hard to see, but it appears to be in German (or it is Dutch?) so I'm not quite sure what it says.

In his keynote interview, Jonathan talked about Sun's efforts to reduce the power footprint of its servers, a timely message in this age of global warning and a benefit to data center managers' pocketbook. The "green" message hopefully will get out there, the $$ message certainly will.

Microsoft's Amit Mital launched the new Live Mesh product, which got quite a bit of press. A geek's holy grail, Live Mesh promises to sync/hook up all your web enabled devices. Check out the preview he shared with the audience.


Here are my web 2.0 expo "Hits" and "Misses"

Hits

  • Dan Lyon's (the recently unmasked Fake Steve) gallery of caricatures and "hybrids" of techdom. A total hysterical hit.
  • Clay Shirky's explanation of the great cognitive surplus that is currently sucked up by TV and how that surplus could translate to thousands more wikipedia projects.
  • Brainstorming with a conference attendee on his idea for a personal growth social networking site.
  • A demo of gliffy, a web based diagraming tool with a Confluence plugin Sun recently licensed for wikis.sun.com

Misses
  • The insistence of Marc Andreessen's interviewer to cover old and tired ground (remember the browser wars?).
  • A sponsored session on social networking that started with a slide on the company's financials. Many in the room were consulting their schedules and wondering if they somehow got the wrong room.
  • Getting the answer "I don't know", when I asked a booth person to explain how her product played in the Web 2.0 space.

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We are part of .Sun, a group in Marketing that operates and designs Sun's web presence. So naturally we focus on the web in this blog but random musings slip in often.

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