Thursday May 02, 2013

What is Oracle's Unique Value Proposition?

This is my first Blog entry on Oracle Blogs, so where do I start? How do you start a Blog? What do you deem important? What would people be interested in? I've been at Oracle for over sixteen years and worked across a range of products and industries and seen a lot of changes and I'd like to share some views and experiences. Let's start at the beginning.

The first question I get asked sometimes by customers and a question I ask myself frequently is 'What is Oracle's Unique Value Proposition?' How do we differentiate ourselves from the competition? Why would any customer make an investment in Oracle? The corporate message is about 'Simplifying IT' by providing a complete stack of software, vertically integrated, engineered to work together with a choice of deployment models - private cloud, public cloud or both.

 I believe like Aristotle that "The whole is greater than the sum of its parts." The value of Oracle is when you can leverage the sum of its parts into something bigger and better. This is the main theme that will run through this blog. Let's look at some of the specific areas where our products are integrated to work together to provide value to our customers.

Data Integration Architectures

In my domain area of Data Integration, there are many different parts of our solution sets that touch other domain areas and form part of a greater solution set. This can be summarised below in a platform view of our solutions:


I would describe this as a product architecture view and this is by no means the full capability but illustrates some of the main components of our platform for managing information. It can be used to show where we have developed specific integration points between products and how they work together. The following describes some of the specific integration points between the solution areas on the diagram above.

Oracle Data Integration

  • Integration between Oracle GoldenGate (OGG) and Oracle Data Integrator (ODI) for “real-time” data feeds into target operational data stores or enterprise data warehouses
  • Integration between ODI and Enterprise Data Quality (EDQ) to provide data quality processing as part of an ETL flow
  • Integration between EDQ and Master Data Management (MDM) to provide data quality services as part of operational MDM processes 
  • Sharing of metadata between key components such as ODI and the Oracle Business Intelligence tools (OBIEE) for data lineage and impact analysis

Oracle Master Data Management 

  • Integration between EDQ and Master Data Management (MDM) to provide data quality services as part of operational MDM processes
  • Integration between MDM and ODI for bulk loading operations across MDM infrastructure
  • Integration between MDM and OBIEE for insight into business information

 Oracle Enterprise Performance Management 

  • Integration between EDQ and Master Data Management (MDM) to provide data quality services as part of operational MDM processes
  • Integration between MDM and ODI for bulk loading operations across MDM infrastructure
  • Integration between MDM and OBIEE for insight into business information

Oracle Business Intelligence 

  • Integration between MDM and OBIEE for insight into business information
  • Sharing of metadata between key components such as ODI and the Oracle Business Intelligence tools (OBIEE) for data lineage and impact analysis
  • Integration between MDM and OBIEE for insight into business information
  • Integration of ODI as part of BI Applications – pre-built BI as part of Oracle Applications

Oracle Data Warehousing and Advanced Analytics

  • All tool repositories across all product sets are stored and run in the Oracle Database (RDBMS)
  • Integration between RDBMS Data Warehousing platform and Oracle Data Integrator (ODI) for ETL/|ELT code generation optimised for the Oracle database
  • ODI can run its optimised ELT code directly on the target Oracle Database
  • Oracle GoldenGate Capture and Delivery processes optimised for the Oracle Database
  • Integrated management framework – Oracle Enterprise Manager – to manage all components of the platform
  • Integrated security framework to secure all components of the platform

 

We'll look at some specific use cases and drill into some of the product architectures in future posts. Well, I've got to start somewhere!

Bye for now.

Ian Thomas - Director of Technology & Architecture, EMEA Data Integration Solutions

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