I visited the Commercial Industry break-out room and was
pleasantly surprised to experience three interesting and in the final
case hilarious presentation
John Blackman of JB
Associates announced his company's Carbon Balance Sheet audit. I
have been looking at how I can adjust the TCO tools we've been using
to talk in terms of carbon footprint so its good to see others
looking at helping companies understand their carbon consumption.
Bernard Taveres of Unilever followed with a presentation on some
social programmes supporting Unilever's transition to adopting and
living its “strategic intent” of “people vitality”. He spent
some time talking about building the business case for building new
forms of collaboration, and they saw the key variables as people,
space and technology. I suppose what is interesting is the way in
which innovators in teleworking recognise the cost of space and how
its use changes as companies begin to trust their employees. Earlier
schemes, including Sun's own iWork scheme started by reducing the
time and cost of the commute, the consequent benefits include the
reduction in space budgets, although realising this is both hard and
takes time, and allows a company to hire the best, not merely the
best within travel distance of an office.
Robert Hamilton of Orange then spoke, starting with the assertion
Offices are pretty lousy places to work
He argued that the main use of an office is to take delivery of
snail-mail and parcels. Well, that and meeting people, which makes
the web-cam (or X-Coffee application) very useful, because you can
check out whose in, before travelling to work and decide not to if
the office is empty or full of boring people.
The tag line he developed is that agile businesses need to
“collaborate in parallel” and people need to act as customers.
Only two industries describe their customers as users, one of them is
IT. He also asked why people mail presentations as attachments. We
understand that putting a button onto a web site, reduces the viewers
by 50%, why put your content as an attachments which requires a click
and application load before people can read what you want. Obviously
those with stuff to hide zip the presentations up, and require their
readers to use the mouse twice. As Robert said,
why mail a presentation anyway, if what I say with the slide
didn't add value, I wouldn't turn up.
tags: business strategysunlive2007 productivity