Technology as a service tomorrow!
By DaveLevy on Feb 26, 2005
Hal & Jim opened the CEC. In Hal's speech, he referred to some research undertaken by Brenda Laurel about how teenagers consume technology, my take away point is that they love their phones, my personal experience is that they don't use e-mail. He illustrates how kids are consuming technology as a service (albeit transactional service) and that they perceive companies and offering differently. Apple is a design company, not an engineering one. This service orientated computing needs to occur, but the consumers thinks tehnology is cool, and they'll be the only buyers years in 20 years time. Again my expereince is that having held out for many years, I've just bought Sky, internet broad band and a web site (including disk rental).
Brenda's original research was about Girls & Games - go on check it out