Solaris, Concepts and Branding

It'll probably be a while, before I stop banging on about CEC, but one of the presentations was from a team considering how to communicate values through brands and marcom activity. As a Brit,working for a US company, sometimes the outcomes of these considerations are deeply embarassing outside the US. (I'll leave it to americans to comment on how well these things work inside the USA.)

In the UK, however, Sun has teamed up with the "Royal Institute of Art" to (as it says on the 10 around town website to "create an exciting and innovative promotional campaign designed to bring the benefits of Solaris 10 to life". Sun commissioned a competition amonst the students to associate, using sculpture, key values to the No 10, and hence Solaris. The winners are here on the net, and will be available for viewing outside the Lloyd's building on Thursday. Full details about the campaign are on the 10 around town site. I may try and get down to St Helen's Piazza, these look quite good.

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