Driving change on the internet

The first key note was from Dr. Joao Schwarz Da Silva, a Director from the Commission's ICT. He envisioned a network of services driven by trends easily observable today. These are,

  • Social Networks
  • Digital Production
  • Virtual Worlds
  • Internet of Things

Much of the consideration around social networks seems around how to monetise the size of the network. The value created by cooperation seems always to be under valued. Dr. Da Silva predicted that the growth of social networks and user created content would lead to the growth of what he calls Digital Production. At its most simple, this will be just allowing mashups on a home page, however more complex models such as the tools for machinima or audio manipulation are clearly here today, it'll be interesting to see where this goes.

I am more questioning that virtual worlds will become ubiquitous and powerful problem solving tools. It is clear that World of Warcraft is a hugely popular both social network and digital world, but we have spent 1000's of years devising two dimensional representations of most of the problems we seek to solve. We need new representational metaphors before 3D rendering and virtual worlds become serious problem solving devices. I mentioned this earlier in the year. These criticisms are before considering that a Social Network needs to leverage the wisdom of crowds, or at least the wisdom of huddles. Facebook's visual {book/DVD} shelf works because you can see what both your close friends and strangers say about the books and films you're interested in. You can see what everyone, or at least your friends recommend. An interesting counterpoint though is that if you consider electronic gaming to be a social network, then sharding reduces the wisdom of crowds; you can only learn  from the wisdom of a shard. There's lots of work to do before 3D and/or Virtual Worlds truly take off.

He then looked at how in a network of services, one discovers anything useful. So this is partly how does one discover any content, such as images (tags), houses (attributes) etc., but for services we expect a directory solution. There isn't yet a directory of internet services.

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