Framing - Lakoff's manifesto
By ColmSmyth on Nov 25, 2004
George Lakoff says: If the facts don't fit the frames, the frames stay and the facts are ignored. And he wasn't talking about reading glasses; he was talking about changing the way people really look at things.
If you have some reading time today (it's equivalent to about 10 A4 pages), George Lakoff's manifesto is an eye-opener.