Blogging causes PR U-turn?
By ColmSmyth on Oct 08, 2004
I want to believe that blogging has an impact, but when the El Reg vulture's beady eye spotted Ged Carrol's blog and wrote an article that claims that Microsoft has executed a public u-turn, I had to ask myself if this really was a win for blogistan. The reality could not be further from the truth. Here's why:
- The "apology" comes from MS Customer Service, not from Ballmer or a recognised PR person
- It apologizes for the lateness of the response, not for Ballmer's remarks
- It goes on to explain how MS is really trying to help the industry to secure online content (and by implication that iPod and iTunes has not succeeded in doing so even though they are "popular")
So is this a success for blogging? Well, it's certainly a personal victory for Ged, but I don't think it adequately addresses the slur; I guess it's ok for companies to knock each other around a bit in the media, but going after a competitor's user base is crass, not to say stupid.
But to get a rounded view on this, you've got to read the Register's other article on the subject.And Stevejay has got his iPod working on Solaris 10, while Ghee Teo reminds us about gtkpod. Go iPod!