A Better BBC
By ColmSmyth on Dec 06, 2004
The BBC has a worldwide reputation as a quality provider of tv, radio and internet content, but they plan to tune their strategy to meet revenue targets; the steps are to: reduce and reassign staff, decentralise with more local content, focus on high quality innovative content in their established themes (original journalism, newsgathering and current affairs, original British drama and comedy, children's shows and digital TV).
This seems to be a unique strategy in the English-speaking media world which is trending towards low-quality, repeat, derivative or "reality" content with an excess of advertising. Read more on the summary on the BBC web site.