Monday Oct 15, 2012

Oracle Exalogic Customer Momentum @ OOW'12

[Adapted from here

At Oracle Open World 2012, i sat down with some of the Oracle Exalogic early adopters  to discuss the business benefits these businesses were realizing by embracing the engineered systems approach to data-center modernization and application consolidation. Below is an overview of the 4 businesses that won the Oracle Fusion Middleware Innovation Award for Oracle Exalogic this year.

Company: Netshoes
About: Leading online retailer of sporting goods in Latin America.

  • Rapid business growth resulted in frequent outages and poor response-time of online store-front
  • Conventional ad-hoc approach to horizontal scaling resulted in high CAPEX and OPEX
  • Poor performance and unavailability of online store-front resulted in revenue loss from purchase abandonment

Consolidated ATG Commerce and Oracle WebLogic running on Oracle Exalogic.
Business Impact:
Reduced abandonment rates resulting in a two-digit increase in online conversion rates translating directly into revenue up-lift

Company: Claro
About: Leading communications services provider in Latin America.

  • Support business growth over the next 3  - 5 years while maximizing re-use of existing middleware and application investments with minimal effort and risk

Consolidated Oracle Fusion Middleware components (Oracle WebLogic, Oracle SOA Suite, Oracle Tuxedo) and JAVA applications onto Oracle Exalogic and Oracle Exadata.
Business Impact:
Improved partner SLA’s 7x while improving throughput 5X and response-time 35x for  JAVA applications

Company: UL
About: Leading safety testing and certification organization in the world.

  • Transition from being a non-profit to a profit oriented enterprise and grow from a $1B to $5B in annual revenues in the next 5 years
  • Undertake a massive business transformation by aligning change strategy with execution

Consolidated Oracle Applications (E-Business Suite, Siebel, BI, Hyperion) and Oracle Fusion Middleware (AIA, SOA Suite) on Oracle Exalogic and Oracle Exadata
Business Impact:
Reduced financial and operating risk in re-architecting IT services to support new business capabilities supporting 87,000 manufacturers

Company: Ingersoll Rand
About: Leading manufacturer of industrial, climate, residential and security solutions.

  • Business continuity risks due to complexity in enforcing consistent operational and financial controls;
  • Re-active business decisions reduced ability to offer differentiation and compete

Consolidated Oracle E-business Suite on Oracle Exalogic and Oracle Exadata
Business Impact:
Service differentiation with faster order provisioning and a shorter lead-to-cash cycle translating into higher customer satisfaction and quicker cash-conversion

Check out the winners of the Oracle Fusion Middleware Innovation awards in other categories here.

Wednesday Sep 26, 2012

Supercharging the Performance of Your Front-Office Applications @ OOW'12

[Re-posted from here.]

You can increase customer satisfaction, brand equity, and ultimately top-line revenue by deploying  Oracle ATG Web Commerce, Oracle WebCenter Sites, Oracle Endeca applications, Oracle’s  Siebel applications, and other front-office applications on Oracle Exalogic, Oracle’s combination  of hardware and software for applications and middleware.

Join me (Sanjeev Sharma) and my colleague, Kelly Goetsch, at the following conference session at Oracle Open World to find out how Customer Experience can be transformed with Oracle Exalogic:

Session:  CON9421 - Supercharging the Performance of Your Front-Office Applications with Oracle Exalogic
Date: Wednesday, 3 Oct, 2012
Time: 10:15 am - 11:15 am (PST)
Venue: Moscone South (309)

Wednesday May 23, 2012

Performance - What? How? Why? - part 1 / 3

Performance has been the lingua franca for IT vendors for some decades now. When asked about the merit of a product be it hardware, software or even a framework, the instinctive response of vendors is to proclaim superiority of their product in terms of  Performance - "5x Performance Gains", "micro latency", "2ms response time", "10 million transactions/sec", etc., and more, the list is endless. With due respect to the R&D efforts behind developing exceptional software and hardware products, i find it bewildering and beguiling when sales, marketing (and sometimes technical people) draw a simplistic connection between Performance and business value. For instance, how do you connect the dots when someone says "5X performance improvement in XYZ leads to faster time-to-market"? Surely there must be a connection but i find the leap of imagination delusional.

Motivated by my own inadequacy to comprehend the business value of Performance i decided to get back to fundamentals and develop my thinking based on the notion of Wait-time from Queuing Theory. This theory states that average Waite-time in a single queue is a function of the systems Capacity, Utilization and Efficiency. i.e. Wait-time = f(Capacity, Utilization, Efficiency), where Wait-time is inversely related to Capacity and Efficiency and directly related to Utilization. Two things worth noting in this model are that firstly, Capacity is costly and such needs to be sized for economics and secondly for a given capacity there is an optimal Utilization Rate beyond which Wait-Time increases exponentially.

Let me illustrate this with an example of a capacity planning for a dine-in restaurant. If there are too many chairs, wait-time for guests arriving at the restaurant will be very little but this will incur overhead of over-capacity. On the contrary, if there are too few chairs, wait-time for guests will be very high, in the worst-case long enough to cause the queue of waiting people to churn. In theory this would mean a Utilization of 100%! This is an important point to note as what i mentioned earlier too that Utilization increases exponentially beyond a certain threshold level. Efficiency is what influences when this threshold level is reached. Hence capacity will need to be planned keeping long-term and peak traffic at the restaurant in mind while achieving a utilization rate that offers the optimal balance between idle-time overhead and queue wait time.

Performance of computers too is analogous to the Queuing Theory model. The graphic below depicts the dimensions of performance, the primary technological approaches that drive improvement in those dimensions and finally how those approaches map to the notion of Capacity, Utilization and Efficiency.

In the next post, i will delve deeper into articulating How performance is accomplished in terms of Capacity, Utilization and Efficiency through engineered systems.


A business centric perspective on Private Cloud, Data-center Modernization and EAI.

Sanjeev Sharma
Twitter: @sanjeevio


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