Monday Oct 15, 2012

Oracle Exalogic Customer Momentum @ OOW'12

[Adapted from here

At Oracle Open World 2012, i sat down with some of the Oracle Exalogic early adopters  to discuss the business benefits these businesses were realizing by embracing the engineered systems approach to data-center modernization and application consolidation. Below is an overview of the 4 businesses that won the Oracle Fusion Middleware Innovation Award for Oracle Exalogic this year.

Company: Netshoes
About: Leading online retailer of sporting goods in Latin America.
Challenges:

  • Rapid business growth resulted in frequent outages and poor response-time of online store-front
  • Conventional ad-hoc approach to horizontal scaling resulted in high CAPEX and OPEX
  • Poor performance and unavailability of online store-front resulted in revenue loss from purchase abandonment

Solution:
Consolidated ATG Commerce and Oracle WebLogic running on Oracle Exalogic.
Business Impact:
Reduced abandonment rates resulting in a two-digit increase in online conversion rates translating directly into revenue up-lift

Company: Claro
About: Leading communications services provider in Latin America.
Challenges:

  • Support business growth over the next 3  - 5 years while maximizing re-use of existing middleware and application investments with minimal effort and risk

Solution:
Consolidated Oracle Fusion Middleware components (Oracle WebLogic, Oracle SOA Suite, Oracle Tuxedo) and JAVA applications onto Oracle Exalogic and Oracle Exadata.
Business Impact:
Improved partner SLA’s 7x while improving throughput 5X and response-time 35x for  JAVA applications

Company: UL
About: Leading safety testing and certification organization in the world.
Challenges:

  • Transition from being a non-profit to a profit oriented enterprise and grow from a $1B to $5B in annual revenues in the next 5 years
  • Undertake a massive business transformation by aligning change strategy with execution

Solution:
Consolidated Oracle Applications (E-Business Suite, Siebel, BI, Hyperion) and Oracle Fusion Middleware (AIA, SOA Suite) on Oracle Exalogic and Oracle Exadata
Business Impact:
Reduced financial and operating risk in re-architecting IT services to support new business capabilities supporting 87,000 manufacturers

Company: Ingersoll Rand
About: Leading manufacturer of industrial, climate, residential and security solutions.
Challenges:

  • Business continuity risks due to complexity in enforcing consistent operational and financial controls;
  • Re-active business decisions reduced ability to offer differentiation and compete

Solution:
Consolidated Oracle E-business Suite on Oracle Exalogic and Oracle Exadata
Business Impact:
Service differentiation with faster order provisioning and a shorter lead-to-cash cycle translating into higher customer satisfaction and quicker cash-conversion

Check out the winners of the Oracle Fusion Middleware Innovation awards in other categories here.

About

A business centric perspective on Private Cloud, Data-center Modernization and EAI.

Author:
Sanjeev Sharma
Twitter: @sanjeevio

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