Why Brands Matter, and Always Will

With great brand power comes great responsibility to earn customers’ loyalty by engaging them in creative, nonintrusive, authentic, even subtle new ways.

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Business Transformation: How to Succeed

Doug Kehring, Oracle's executive vice president of corporate operations, shares four lessons Oracle has learned about business transformation.

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What a Free Oracle Database Means to These 4 Developers

When Oracle recently launched a free version of its autonomous database, it ignited tens of thousands of sign-ups. These developers help us understand the huge reception.

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Putting the Power of Analytics in the Hands of Finance

Oracle’s new approach to analytics lets finance pros run the numbers and take action, without asking IT for help.

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5 Highlights from Larry Ellison at Oracle OpenWorld

Oracle's chairman and CTO provided his insights on a variety of subjects, ranging from why autonomous technologies are so important to what keeps him engaged after decades in the business.

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Don’t Be Fooled by Not-Quite-Complete EPM Solutions

Here's what to expect from a complete EPM solution and how to identify and stay away from imposters.

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