Welcome to our blog! We are the Social CRM team. We are responsible for delivering user-focused productivity applications that leverage the collective intelligence of the broader user community. These loosely coupled, SaaS enabled, social applications are designed to work the way people naturally do their work.
Through this blog we’ll discuss things that we know and feel passionately about like sales, end user experience, social networking, technology, web 2.0/enterprise 2.0, and CRM. The mission for our blog is to share information that will help make everyone (especially our target users like sales people) more productive. We hope to get your thoughts on what is important to you, what you like about our blog and products, and where we need to improve. And through our discussions, we hope to deliver with you products that meet your needs.
Let me tell you a little bit about how we got started. It was March 22, 2007 when I sat down with Anthony Lye for lunch to discuss his vision for a new kind of enterprise application. I had just returned to work from maternity leave and heard that Anthony had rejoined Oracle only a couple of days earlier. Immediately after we sat down in the Oracle 300 cafeteria, Anthony began to describe his vision to develop and deliver consumable social applications. Anthony explained that these applications will be driven by users, chosen by users, collaborative and social by design, built on standards, enable collaboration of relevant services, and promote user driven innovation. His vision was to deliver loosely coupled applications that do not require expensive upgrades and serve a specific need to help increase user productivity. What he said made so much sense. So when he asked if I wanted to build these applications at the end of our lunch conversation, little did I know what a wonderful and demanding ride this would be.
I have the good fortune of working with people who are committed to our mission – developing applications that really matter to the users and that help them be more productive. Here is a brief introduction to our product management team:
Tara Roberts leads the product management team for Social CRM
John Kim manages Oracle Sales Prospector
Arnie Espos manages Oracle Sales Campaigns
Alicia Wu manages Oracle Sales Library
Francisco Casas leads cross application functions like social networking, integrations, etc.
Richard Sands manages Sales.com development and other cross application functions
Bob Taylor is responsible for end user experience
Ching Lee assists with critical areas and facilitates cross team communications
We hope that this blog will introduce us to many of you…and give us a chance to meet via this blog and in person. This blog will serve as a way to share what we find interesting that hopefully you will find relevant. The opinions that are expressed on this blog are of the individuals expressing them and not necessarily of the broader Oracle community.
We are a small team dedicated to making a difference by developing applications that really matter to the users who are using them. Let us know what matters to you.
Comments (11)
Hi
This is a cool step by you guys at Oracle. CRM that's bent towards online social media could make it a great tool for the really small businesses that can use all the exposure that they could get. I guess geo-targeting and such customizations will make this product a really interesting one.
Posted by Piyush Bakshi | July 3, 2008 8:42 AM
Posted on July 3, 2008 08:42
Thanks for your comment. Let us know what you would like to see in these products. I would like to hear more about what kinds of problems you would like to solve and how you foresee geo-targeting applied in these applications.
Posted by Tara Roberts | July 3, 2008 11:26 AM
Posted on July 3, 2008 11:26
I am interested in finding more information on CRM. Where can I get more information? I have a lot of ideas on producing company correspondence and would like to know what is up and coming. What Can I see and where can I look for upcoming information in this area?
Posted by Susan G. Stucka | July 3, 2008 9:45 PM
Posted on July 3, 2008 21:45
We will be launching a site, www.sales.com, shortly. We hope to make information that would be helpful to sales people available on www.sales.com. From this site, users will be able to access our products and related information. We will have links to discussion forums and discussion groups to exchange ideas and information. I hope that you will join the conversation. I definitely would like to hear about your ideas and what is important to you.
Posted by Tara Roberts | July 4, 2008 10:18 AM
Posted on July 4, 2008 10:18
Very exciting to see Oracle jumping head first into "social CRM". I think it's a natural fit -- all customer interactions are social. We believe that the convergence of social media and enterprise applications is already underway. We refer to this broader phenomenon as "socialprise" (http://blog.insideview.com/2008/07/10/socialprise-0-to-22500-in-three-months/)
Given InsideView's target audience (sales and marketing professionals) CRM/SFA is the first category of enterprise applications that we are attempting to address, in this case with a product called SalesView.
I look forward to seeing the ideas and discussions on social CRM within Oracle and in the broader community with the likes of Paul Greenberg, Doc Searls, etc.
Thanks for leading the charge!
Posted by Marc Perramond | July 21, 2008 10:24 AM
Posted on July 21, 2008 10:24
I think the development of Social CRM will also benefit a behemoth like Oracle by throwing open many partnership opportunities with small but extremely competitive niche vendors of collaborative applications.
Of course, it will also help Oracle in its drive towards promoting its SaaS products.
Posted by neophyteblogger | July 28, 2008 9:43 PM
Posted on July 28, 2008 21:43
CRM influencer Brent Leary did a great post today on socialprise and social CRM that includes a shout-out to Oracle's social CRM blog! Here is Brent's post...
http://crm2.typepad.com/brents_blog/2008/07/social-crm-and.html
Posted by Marc Perramond | July 30, 2008 11:07 AM
Posted on July 30, 2008 11:07
Marc,
Thanks for your posts. I read Brent's blogs and was happy to see his reference to Oracle's Social CRM blog. As Brent mentioned in his previous blogs, Social CRM is about joining the ongoing conversations in which customers and prospects are already engaged. These conversations can be more meaningful with insight provided by greater visibility and understanding of the data. And making this data easy to consume is key to bringing value to the end user. It sounds like we share the same philosophy.
Regards,
Tara
Posted by Tara Roberts | August 1, 2008 4:15 PM
Posted on August 1, 2008 16:15
Hello everybody,
am new to this site and would like to know more about oracle CRM and please help me and i know microsoft crm and really shift in to oracle crm
Posted by sudheer | September 28, 2008 10:08 AM
Posted on September 28, 2008 10:08
Thanks for your posts. I read Brent's blogs and was happy to see his reference to Oracle's Social CRM blog. As Brent mentioned in his previous blogs, Social CRM is about joining the ongoing conversations in which customers and prospects are already engaged. These conversations can be more meaningful with insight provided by greater visibility and understanding of the data. And making this data easy to consume is key to bringing value to the end user. It sounds like we share the same philosophy.
regards,
sundaram
Posted by sundaram | December 27, 2008 1:19 AM
Posted on December 27, 2008 01:19
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Sarah
http://www.craigslistdecoded.info
Posted by Sarah | February 18, 2009 3:55 AM
Posted on February 18, 2009 03:55