Rob Smyth's Blog

One of the aims of many government organizations is to get citizens to use their services and then to keep them using their services.  It is not necessarily to sell a product at the end of it which is a common aim for commercial concerns.  To this end Siebel Loyalty Management is an interesting module. 

From a commercial perspective the obvious candidates for this module are Hotel and Airlines who have cards with attached loyalty points.  However this idea of members who receive relevant information and can be sent rewards can also work well in government areas, examples of types of government departments I have had this discussion with recently include University Alumni societies and Regional Development Agencies. 

For more information take a look at Siebel Loyalty Management