Are We Wasting Our Time?
This morning I attended a breakfast seminar with Robert Scoble (now of social media company PodTech) keynoting on the impact of social media (blogs, podcasts, videocasts) on corporate marketing/communications.
I didn't hear anything extraordinarily new, but he did relay some interesting anecdotes about how even a single grass-roots "influencer" can be more influential than an "A-lister" like himself. Scoble asks the rhetorical question: Would you rather be mentioned by Walt Mossberg in WSJ, or by the blog that Walt professes to read every morning?
This got me thinking: 3 years ago, Oracle did no blogging or podcasting at all; now, blogs.oracle.com is in full bloom and Oracle TechCasts are a fixture of our interactions with users. Has it made a difference, do you think? I have to ask:
- Has the Oracle brand, in your mind, changed at all during that time? Be honest.
- Do you feel that Oracle is now more responsive to your concerns, less reponsive, or the same?
- Do you feel you have more "marketing neutral", actionable content available to you, less available, or the same?
