Entries from CRM Product Marketing Blog tagged with 'social crm'
Selling Social CRM
PROBLEM: According to David Ferguson, "Striking a balance between collecting data from and returning useful information to the sales team has been at issue within companies engaged in deploying CRM applications. It was relatively easy to establish a perception of...
Social CRM Sales Campaigns On Demand
How can sales representatives create and run their own targeted email campaigns? Field marketers have great tools such as Oracle CRM On Demand Marketing. Now, Oracle CRM Sales Campaigns On Demand, an Oracle Social CRM product, enables sales users to...
CRM Industry Luminary on Social CRM at OOW, Paul Greenberg
Oracle CRM Moves Forward In Quality...And In Thinking ...what Anthony Lye, Mark Woolen, Christine Viera, Melissa Boxer and Adam May showed at an executive briefing yesterday on the advances in CRM was heartening because they are molding their CRM applications...
How Do You Measure Customer Advocacy?
According to Paul Greenberg from The 56 Group in the Planning for Recovery session moderated by Oracle CRM SVP, Anthony Lye... Having Customer Satisfaction as part of your company's core foundation is crap! What you should focus on is creating...
Announcement - New Mobile CRM and Social CRM Enhancements for Oracle CRM On Demand
New Functionality Delivers Expanded Collaboration and Communication Benefits for Sales Professionals Continuing to build and expand on its industry-defining mobile CRM and Social CRM innovations, Oracle today announced the new releases of Oracle® Mobile Sales Assistant 2.0 for BlackBerry...
"We May Be on the Cusp of a Golden Age in CRM"
That was an interesting comment by Beagle Research's Denis Pombriant, who along with Paul Greenberg shared thoughts on the SFA market in a session moderated by Oracle CRM SVP, Anthony Lye. What state is the CRM market in? Businesses have...
Who Do Your Customers Trust Most?
What's your bet -- peers or vendor marketers? According to an Edelman Trust Report from 2007, customers trust peers 75% versus vendor PR at only 20%. One of the topics at the great, standing room-only OpenWorld CRM sessions addressed Social...
What Is the Future of Customer Relationship Management?
Listen to an interview with Anthony Lye, senior vice president of Oracle CRM, conducted by Stuart Lauchlan of MyCustomer.com, as he defines CRM in the current changing business landscape, how Web 2.0 and social media are changing the way companies...
Boosting your Organization's Sales Productivity
At Oracle we've attracted a lot of attention for our Social CRM applications. Many companies tell us that increasing sales productivity is one of their core goals, especially in this economy. This great new demo from our European colleague, Marielle...
Customer Success: Kodak GCG's Oracle CRM On Demand Implementation
In this video, Ingmar Hermans, Director, Sales Operations at Kodak Graphic Communications Group (GCG), discusses Kodak GCG's implementation of Oracle CRM On Demand. Kodak GCG provides commercial printers, packaging printers, publishers, data printers, and enterprises with one of the broadest...
Interview with Anthony Lye, SVP CRM, for the first edition of CIO Industry Insight
Listen here as CIO Editor Matt Rodgers speaks to Anthony Lye, Oracle Senior VP of CRM, about Oracle's CRM strategy, how the company is fending off the challenge from SaaS CRM vendors and what CIOs need to know about the...
Oracle Social CRM - Comments from Oracle Customers
This video highlights some Oracle customers' comments on Oracle Social CRM. For more information, please visit Oracle Social CRM....
Differentiate Your Company With Complete CRM
How customers interact with companies has changed, and how companies manage relationships with customers needs to change as well to take advantage of the new way people want to do business. This white paper expands on what Oracle defines as...
Social CRM Inside and Out - A Conversation with Oracle's Anthony Lye
Brent Leary sits down with Oracle's Senior Vice President of CRM, Anthony Lye to talk Social CRM. Tune in here....
Webinar: Learn How Salespeople Can Take Advantage of Web 2.0 Technology
Event Date: December 10, 2008 Live Start Time: 11 a.m. Pacific Time/2 p.m. Eastern Time Event Duration: 1 hour Similarly to how applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople...
Leverage Social Intelligence with Oracle Sales Library
Increase your sales close rates by improving collaboration within your social network with more effective and targeted presentations and messages. Oracle Sales Library is a collection of shared content, which sales persons can rate, tag, comment on, and leverage to...
Dresdner Bank on the 21st Century Customer
Martin Nitsche, Head of CRM Systems at Dresdner Bank, and a recent attendee at Oracle's CRM Executive Summit in Paris, provides an interesting perspective on how the mindset and behaviors of its customers have changed in the last 10 to...
New Sales 2.0 White Paper
Read our latest white paper produced by the CRM Product Marketing Team's Steve Diamond along with TechDirt, Social Media Today and the Customer Collective. Sales 2.0 White Paper: How businesses are using online collaboration to spark sales....
New Social CRM Flash Demo
Social CRM Applications are user-focused productivity solutions that leverage collective knowledge from your broader sales community. Fully integrated with your on demand or on premise CRM and other critical enterprise data, these applications help users sell more while entering less...
Prospect Like A Pro with Sales Prospector
Oracle Sales Prospector, an Oracle Social CRM Application, is designed to help salespeople generate and focus on more productive deals. The solution mines and analyzes information across internal systems and public sources to recommend top prospects, identify potential references and...
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