CRM Product Marketing Blog

OpenWorld Update #12: Perhaps Your First Priority Shouldn't Be CRM Software

By steve.diamond on September 30, 2009 6:15 PM

Sure, this could be my last post as an Oracle employee, given that we sell CRM software But I don't think so. Here's why. While I can't get much more specific here, a few months ago, a particular video about...

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Boosting your Organization's Sales Productivity

By ken.pulverman on July 9, 2009 9:45 AM

At Oracle we've attracted a lot of attention for our Social CRM applications. Many companies tell us that increasing sales productivity is one of their core goals, especially in this economy. This great new demo from our European colleague, Marielle...

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Customer Success: Cummins' Oracle CRM On Demand Implementation

By tony.berk on June 4, 2009 2:49 PM

In this video, Kristina Frazier-Henry, Director, Engine Business IT at Cummins, discusses Cummins' implementation of Oracle CRM On Demand. Cummins Inc., a global power leader, is a corporation of complementary business units that design, manufacture, distribute and service engines and...

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Customer Success: Loomis' Oracle CRM On Demand Implementation

By tony.berk on May 6, 2009 1:37 PM

In this video, Wayne Sadin, CIO at Loomis, discusses Loomis' implementation of Oracle CRM On Demand. Loomis is an international leader in the cash handling services industry. Loomis replaced Salesforce.com with CRM On Demand and Contact On Demand to extend...

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Oracle Social CRM - Comments from Oracle Customers

By tony.berk on April 22, 2009 1:18 PM

This video highlights some Oracle customers' comments on Oracle Social CRM. For more information, please visit Oracle Social CRM....

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Gartner Predicts the Future of CRM

By kathryn.haughton on March 6, 2009 8:06 AM

In case you haven’t seen this article, you’ll undoubtedly find it of interest. Two main take-aways are: 1. CRM remains a major focus for business executives due to the importance of acquiring, developing and retaining customers profitably. 2. CRM is...

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Social CRM Inside and Out - A Conversation with Oracle's Anthony Lye

By kathryn.haughton on January 20, 2009 12:36 PM

Brent Leary sits down with Oracle's Senior Vice President of CRM, Anthony Lye to talk Social CRM. Tune in here....

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Taking On Demand CRM Integration to the Next Level

By kathryn.haughton on January 16, 2009 5:48 AM

This white paper, written by Ruth Donohue on our team, discusses current integration challenges facing businesses with mixed deployments and presents Oracle’s vision and solution for comprehensive integration with Oracle CRM On Demand. Click here to read all about it....

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Maximizing CRM Effectiveness During Lean Times

By kathryn.haughton on January 15, 2009 8:33 AM

When the economy turns around, as it will, how will your organization be poised to take advantage of the next expansion? Read the latest white paper written by Steve Diamond, Sr. Director, Product Marketing at Oracle, to learn six areas...

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Challenge: Differentiate from competition. Solution: Siebel's latest release.

By kathryn.haughton on January 15, 2009 8:06 AM

To win in this challenging economic environment, you must differentiate for strategic advantage. The latest release of Oracle’s industry-leading CRM suite delivers powerful new and enhanced capabilities in loyalty, self-service, marketing, sales and a variety of other functional areas. Need...

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CRM Trends for 2009

By kathryn.haughton on January 9, 2009 6:30 AM

In December 2008, William Band of Forrester published an article titled Trends 2009: Customer Relationship Management. In summary the article highlights 6 key trends that Forrester believes will drive customer relationship management (CRM) strategies and technology adoption in light of...

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Oracle PRM 2.0: Bringing SaaS/On Demand and Social Networking to the Partner Community

By kathryn.haughton on January 9, 2009 5:19 AM

Read the AMR Research alert article to learn how Oracle is bringing SaaS/On Demand and Social Networking to the Partner Community. Go to the Industry Analyst Reports page to download your own copy of the report. It can be found...

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Live Webcast! Your Customer As Competitive Advantage

By kathryn.haughton on December 31, 2008 7:49 AM

Building long-term loyalty that drives bottom-line impact LIVE Webcast Tuesday, January 20, 2009 1:00 p.m. EST / 10:00 a.m. PST Don't wait, register now. Loyalty is at the heart of an effective customer-centric strategy; identifying and retaining your best...

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Are Your E-Billing Solutions Costing You Customers?

By kathryn.haughton on December 1, 2008 12:42 PM

New E-Billing Webcast and Solution Factory Since 50-80% of all customer service inquiries are related to bills, E-Billing is the cornerstone of truly effective customer self-service. Oracle Self-Service E-Billing solutions are the most adopted solutions are the market with over...

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Leverage Social Intelligence with Oracle Sales Library

By vidya.chadaga on November 20, 2008 1:15 PM

Increase your sales close rates by improving collaboration within your social network with more effective and targeted presentations and messages. Oracle Sales Library is a collection of shared content, which sales persons can rate, tag, comment on, and leverage to...

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Dresdner Bank on the 21st Century Customer

By steve.diamond on November 17, 2008 9:47 AM

Martin Nitsche, Head of CRM Systems at Dresdner Bank, and a recent attendee at Oracle's CRM Executive Summit in Paris, provides an interesting perspective on how the mindset and behaviors of its customers have changed in the last 10 to...

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Oracle Announces Siebel CRM 8.1.1

By kathryn.haughton on November 12, 2008 8:37 AM

Siebel CRM 8.1.1 has arrived. Oracle announced today the next version of Siebel CRM 8.1.1. Designed to help you retain and grow customer relationships in this tough economic environment, Siebel CRM 8.1.1 enables a personalized, consistent customer experience that increases...

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Extend the Power of On Premise CRM with the Flexibility of On Demand

By kathryn.haughton on November 11, 2008 6:42 AM

The Oracle CRM On Demand Integration to Siebel CRM creates a single customer view across on premise and on demand CRM deployments by synchronizing key data between Siebel CRM and Oracle CRM On Demand. Now, your company can benefit from...

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New Sales 2.0 White Paper

By kathryn.haughton on November 11, 2008 5:47 AM

Read our latest white paper produced by the CRM Product Marketing Team's Steve Diamond along with TechDirt, Social Media Today and the Customer Collective. Sales 2.0 White Paper: How businesses are using online collaboration to spark sales....

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New Social CRM Flash Demo

By kathryn.haughton on November 10, 2008 3:29 PM

Social CRM Applications are user-focused productivity solutions that leverage collective knowledge from your broader sales community. Fully integrated with your on demand or on premise CRM and other critical enterprise data, these applications help users sell more while entering less...

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