CRM Product Marketing Blog

Thomas Kurian on Oracle CRM On Demand

By steve.diamond on November 11, 2009 11:34 AM

Oracle CRM On Demand customers get the best of both worlds: a commitment to developing new versions of their existing software AND a commitment to developing new generations of software their organizations can use to drive customer effectiveness in new...

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Mobile Sales Assistant Increases Sales Efficiency at Odyssey HealthCare

By tony.berk on November 5, 2009 9:51 AM

During Oracle OpenWorld, I spoke with Paul Akin from Odyssey HealthCare, one of the largest providers of hospice in the US. Listen to Paul discuss Odyssey's implementation and success with Oracle CRM On Demand and Oracle Mobile Sales Assistant including...

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Are Your Colleagues Eager to Use Your Sales System?

By charles.knapp on November 4, 2009 5:59 AM

"Agencourt's sales team is very excited about Oracle CRM On Demand. They're eager to use it, which was a primary concern for us. To be successful with our CRM initiative, we needed to have the buy-in of our primary users."...

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Oracle® Application Integration Architecture Release 2.5

By michael.seback on October 27, 2009 9:39 AM

Oracle® Application Integration Architecture (AIA) Release 2.5 is the most extensive Oracle AIA release to date. With an increased focus on end-to-end industry solutions and pre-built integrations across virtually all major Oracle and non-Oracle applications, like SAP, Oracle AIA Release...

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DIRECTV Extends Use of Oracle CRM On Demand

By tony.berk on October 26, 2009 1:42 PM

DIRECTV has extended its use of Oracle CRM On Demand by deploying Oracle Contact On Demand to improve support of DIRECTV dealers. Building on years of improved sales productivity with CRM On Demand, DIRECTV identified the opportunity to expand their...

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Six Imperatives for the Chief Sales Officer

By steve.diamond on October 21, 2009 4:11 PM

To quote Charles Dickens, is it the best of times or the worst of times? Well, for leading sales executives there has never been a greater opportunity to convert their organization's top challenges into decisive opportunities they can leverage to...

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Social CRM Sales Campaigns On Demand

By charles.knapp on October 20, 2009 9:31 AM

How can sales representatives create and run their own targeted email campaigns? Field marketers have great tools such as Oracle CRM On Demand Marketing. Now, Oracle CRM Sales Campaigns On Demand, an Oracle Social CRM product, enables sales users to...

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CRM At Oracle OpenWorld: Wrap Up

By ruth.donohue on October 19, 2009 8:39 PM

Another Oracle OpenWorld has come and gone, but there was a lot of valuable information shared not only by Oracle experts, but partners and customers as well, that will continue to live on. If you were an OpenWorld Full Conference...

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Day 4: Yes, There are Still Sessions!

By ruth.donohue on October 15, 2009 6:26 AM

It may be the last day at OpenWorld for sessions, but there are still sessions left -- in a wide range of CRM topic areas. Don't miss these! Oracle CRM On Demand 9:00 AM: Why Go With Oracle CRM On...

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Day 3: CRM Sessions to Consider at Openworld

By ruth.donohue on October 14, 2009 8:12 AM

Don't miss out on these sessions today! 10:15 AM - 11:15 AM Optimizing Sales with Oracle CRM On Demand: Presented by Carlson Wagonlit and Oracle. Moscone West Rm 2001 Oracle Application Integration Architecture and CRM: Road Map and Results: Moscone...

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The Value of Oracle CRM On Demand

By andrea.mulder on October 13, 2009 6:55 PM

Using on-demand software enables companies of all sizes to focus more on their core business and less on supporting applications. This model is especially compelling for CRM, a space in which research and development has led to highly social, highly...

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Announcement - New Mobile CRM and Social CRM Enhancements for Oracle CRM On Demand

By michael.seback on October 13, 2009 11:19 AM

New Functionality Delivers Expanded Collaboration and Communication Benefits for Sales Professionals Continuing to build and expand on its industry-defining mobile CRM and Social CRM innovations, Oracle today announced the new releases of Oracle® Mobile Sales Assistant 2.0 for BlackBerry...

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OOW Customers Talk About Their CRM Success Stories

By michael.seback on October 13, 2009 10:42 AM

Hear more from a customer executive panel at OOW about ways to successfully mitigate risks in CRM implementations. Customer experiences include HP with the largest Seibel CRM implementation, Scottish Windows with millions of customers and US Foodservice using Oracle CRM...

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What CRM Sessions to Attend Today?

By ruth.donohue on October 13, 2009 7:40 AM

Day #2 for sessions at Oracle OpenWorld, and there are so many sessions to choose from. Check out the Focus On Documents for a comprehensive list of Oracle CRM On Demand and Siebel CRM sessions: - Oracle CRM On Demand...

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CRM Can Work in Many Ways

By tony.berk on October 12, 2009 4:33 PM

The Oracle CRM Executive Customer Panel session at Oracle OpenWorld featured success stories from around the world and across diverse industries. While the stories were unique, there was one common theme: CRM from Oracle works. Anthony Lye, Senior Vice President,...

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Who Do Your Customers Trust Most?

By charles.knapp on October 12, 2009 3:09 PM

What's your bet -- peers or vendor marketers? According to an Edelman Trust Report from 2007, customers trust peers 75% versus vendor PR at only 20%. One of the topics at the great, standing room-only OpenWorld CRM sessions addressed Social...

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Wanna Be In the Inner Circle?

By steve.diamond on October 12, 2009 12:58 PM

I'm on my iPhone right now so can't get too detailed, but Oracle's Jeff Lumsden just gave an excellent presentation on Oracle's Inner Circle Partners for Oracle CRM On Demand. He profiled 15 of these partners -- not in typical...

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OpenWorld Update #17: Me!

By steve.diamond on October 7, 2009 8:10 PM

That's right...me! In just a little more than a week, I'll be giving a presentation. At OpenWorld! Man, somebody must not have been paying attention. In all seriousness, at 9 a.m. Pacific time on Thursday, October 15th, I'll be discussing...

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OpenWorld Update #16: Industry CRM Demos

By charles.knapp on October 6, 2009 7:13 PM

Don't miss the great CRM application and industry demos at OpenWorld. You'll see what's new and how it can help your organization. Industry highlights include: Siebel Communications This demo features the major evolution of Oracle's Siebel Customer Relationship Management for...

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OpenWorld Update #14: Top CRM Industry Sessions At A Glance

By michael.seback on October 2, 2009 6:21 AM

S310831 Siebel Retail Overview: Loyalty, Multichannel, Service, and Case Management Presenters: Mike Dominy, Oracle This session provides an overview of the overall retail strategy for Oracle's Siebel product line and outlines how the Siebel applications are being applied to several...

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