Entries from CRM Product Marketing Blog tagged with 'Oracle CRM'
Building Loyalty is a Great Way to Compete
SJ AB, the Swedish rail operator, knew competition was coming, since the market was being deregulated. So what did they do? They instituted a program to learn about their 2.5 million customers and focus on their key customers. To support...
Thomas Kurian on Oracle CRM On Demand
Oracle CRM On Demand customers get the best of both worlds: a commitment to developing new versions of their existing software AND a commitment to developing new generations of software their organizations can use to drive customer effectiveness in new...
Mobile Sales Assistant Increases Sales Efficiency at Odyssey HealthCare
During Oracle OpenWorld, I spoke with Paul Akin from Odyssey HealthCare, one of the largest providers of hospice in the US. Listen to Paul discuss Odyssey's implementation and success with Oracle CRM On Demand and Oracle Mobile Sales Assistant including...
Selling Social CRM
PROBLEM: According to David Ferguson, "Striking a balance between collecting data from and returning useful information to the sales team has been at issue within companies engaged in deploying CRM applications. It was relatively easy to establish a perception of...
DIRECTV Extends Use of Oracle CRM On Demand
DIRECTV has extended its use of Oracle CRM On Demand by deploying Oracle Contact On Demand to improve support of DIRECTV dealers. Building on years of improved sales productivity with CRM On Demand, DIRECTV identified the opportunity to expand their...
Six Imperatives for the Chief Sales Officer
To quote Charles Dickens, is it the best of times or the worst of times? Well, for leading sales executives there has never been a greater opportunity to convert their organization's top challenges into decisive opportunities they can leverage to...
Successful Siebel Implementations-directly from Siebel Customers
The "clouds" continued to pour rain in San Francisco today, but that did nothing to dampen the spirit of Oracle OpenWorld. Our customers and partners continued to make their way to several sessions across Moscone Center. I was at an...
How Do You Measure Customer Advocacy?
According to Paul Greenberg from The 56 Group in the Planning for Recovery session moderated by Oracle CRM SVP, Anthony Lye... Having Customer Satisfaction as part of your company's core foundation is crap! What you should focus on is creating...
The Value of Oracle CRM On Demand
Using on-demand software enables companies of all sizes to focus more on their core business and less on supporting applications. This model is especially compelling for CRM, a space in which research and development has led to highly social, highly...
"We May Be on the Cusp of a Golden Age in CRM"
That was an interesting comment by Beagle Research's Denis Pombriant, who along with Paul Greenberg shared thoughts on the SFA market in a session moderated by Oracle CRM SVP, Anthony Lye. What state is the CRM market in? Businesses have...
CRM Can Work in Many Ways
The Oracle CRM Executive Customer Panel session at Oracle OpenWorld featured success stories from around the world and across diverse industries. While the stories were unique, there was one common theme: CRM from Oracle works. Anthony Lye, Senior Vice President,...
Wanna Be In the Inner Circle?
I'm on my iPhone right now so can't get too detailed, but Oracle's Jeff Lumsden just gave an excellent presentation on Oracle's Inner Circle Partners for Oracle CRM On Demand. He profiled 15 of these partners -- not in typical...
OpenWorld Update #19: Our Twitter Hash Tag for Oracle CRM
Hi folks, Oracle OpenWorld 2009 is now here! We will be using this blog and Twitter to talk about what's happening at Oracle OpenWorld 2009 through the next 4 days and beyond. For those of you on Twitter and those...
Now you can use Oracle CRM software through Samsung
It is always good to get news on how our software is being used, in various industries and across the globe. Word comes from Oracle customer Samsung that they have developed a mobile CRM service which is based on our...
OpenWorld Update #17: Me!
That's right...me! In just a little more than a week, I'll be giving a presentation. At OpenWorld! Man, somebody must not have been paying attention. In all seriousness, at 9 a.m. Pacific time on Thursday, October 15th, I'll be discussing...
OpenWorld Update #12: Perhaps Your First Priority Shouldn't Be CRM Software
Sure, this could be my last post as an Oracle employee, given that we sell CRM software But I don't think so. Here's why. While I can't get much more specific here, a few months ago, a particular video about...
How Can You Find THE Answer?
Or even better, how can your customers find THE answer? It just got a lot easier! Oracle announced the availability of an integration combining the capabilities of Oracle CRM On Demand with InQuira's On Demand Web self-service applications. With InQuira...
My Good Friend, What You Need Is A SYSTEM
I don't know what it is, but lately it seems that all I've heard about is the importance of having a great system in place to ensure proper execution, consistency, and optimal productivity. At an intuitive level this makes sense....
How has CRM Changed the Game for You?
Nominations are now being accepted for the 2009 Oracle Innovation Awards. You could win a complimentary 2009 Oracle OpenWorld conference pass. We want to know how you have used Oracle CRM products to innovate your business. How has Oracle CRM...
Did I Hear that Correctly?
Did he say grow a business while reducing costs? Yes, it can be done, says Malcolm Watkins, executive director of Australian Finance Group (AFG): "Over the past five years, we successfully implemented a technology strategy that has enabled us to...
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