CRM Product Marketing Blog

OpenWorld Update #13: Are YOU MDM aware?

By divya.malik on October 1, 2009 8:48 PM

"Through 2010, 70 percent of Fortune 1000 organizations will apply MDM programs to ensure the accuracy and integrity of commonly shared business information for compliance, operational efficiency and competitive differentiation purposes (0.7 probability)." Gartner Join us for these four sessions...

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Oracle Strengthens its Position in the Leaders Quadrant for MDM of Customer Data

By andrea.mulder on August 10, 2009 3:48 PM

Gartner's Magic Quadrant for Master Data Management of Customer Data positions Oracle Siebel Universal Customer Master in the Leaders Quadrant. Oracle Siebel UCM is Oracle's leading customer data application for Master Data Management (MDM). It enables organizations to manage the...

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Can you actually make use of the data you are collecting?

By divya.malik on July 9, 2009 5:21 PM

Tremendous amount of data is collected at various customer touch points within an enterprise. Most of the time the quality of this data is questionable.The ultimate goal for any enterprise is is to provide and use clean customer data to...

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Let's Talk About how to Get Gold in and Gold Out of your CRM System

By divya.malik on October 31, 2008 8:36 AM

Watch this slidecast presented by Manoj Tahiliani, Sr Mgr, Customer Data Strategy on how the addition of a Data Management layer under your CRM applications ensures consolidated, clean, unique and consistent customer information. Sound Data Quality for CRMView SlideShare presentation...

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