CRM Product Marketing Blog

Four Principles to Customer Centricity

By ruth.donohue on October 12, 2009 4:35 PM

I had the opportunity to attend the Siebel Marketing and Loyalty roadmap session today at Oracle OpenWorld, and Melissa Boxer, vice president of product marketing for those products, outlined the four basic principles to customer centricity: 1) Understand your customers:...

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Loyalty Lessons Learned

By charles.knapp on October 12, 2009 3:57 PM

One hot topic at OpenWorld today was about building loyalty. One common measure is the Net Promoter Score (NPS). This measures the likelihood of customers to recommend your products compared with the likelihood that they will detract. It is primarily...

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Smart Strategies: Profitable Loyalty

By charles.knapp on July 7, 2009 9:03 AM

The Wall Street Journal and MIT Sloan Management Review recently published a useful reminder, to identify the kind of customers whose loyalty is worth having. The majority of customers whom many corporate leaders see as loyal, based on attitudes and...

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Maximize the Value and Duration of Your Customer Relationships with Siebel Loyalty Management

By ashley.niedenthal on March 30, 2009 12:32 PM

Oracle’s Siebel loyalty management solutions offer next-generation tools to help you maximize the value and duration of your most important customer relationships. View our new 4-minute demo to see how an airline uses Siebel Loyalty Management to gain competitive advantage,...

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Live Webcast! Your Customer As Competitive Advantage

By kathryn.haughton on December 31, 2008 7:49 AM

Building long-term loyalty that drives bottom-line impact LIVE Webcast Tuesday, January 20, 2009 1:00 p.m. EST / 10:00 a.m. PST Don't wait, register now. Loyalty is at the heart of an effective customer-centric strategy; identifying and retaining your best...

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Oracle Announces Siebel CRM 8.1.1

By kathryn.haughton on November 12, 2008 8:37 AM

Siebel CRM 8.1.1 has arrived. Oracle announced today the next version of Siebel CRM 8.1.1. Designed to help you retain and grow customer relationships in this tough economic environment, Siebel CRM 8.1.1 enables a personalized, consistent customer experience that increases...

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Are You Truly Engaging?

By kathryn.haughton on November 6, 2008 4:14 PM

Register Today for a Live Webcast where you will learn how the latest release of Siebel CRM 8.1.1 will help you keep and grow your customer relationships in times like these. On Wednesday, November 12th at 8am PT | 4pm...

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