CRM Product Marketing Blog

Are Your Colleagues Eager to Use Your Sales System?

By charles.knapp on November 4, 2009 5:59 AM

"Agencourt's sales team is very excited about Oracle CRM On Demand. They're eager to use it, which was a primary concern for us. To be successful with our CRM initiative, we needed to have the buy-in of our primary users."...

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Oracle® Application Integration Architecture Release 2.5

By michael.seback on October 27, 2009 9:39 AM

Oracle® Application Integration Architecture (AIA) Release 2.5 is the most extensive Oracle AIA release to date. With an increased focus on end-to-end industry solutions and pre-built integrations across virtually all major Oracle and non-Oracle applications, like SAP, Oracle AIA Release...

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DIRECTV Extends Use of Oracle CRM On Demand

By tony.berk on October 26, 2009 1:42 PM

DIRECTV has extended its use of Oracle CRM On Demand by deploying Oracle Contact On Demand to improve support of DIRECTV dealers. Building on years of improved sales productivity with CRM On Demand, DIRECTV identified the opportunity to expand their...

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Are your partners selling YOUR products?

By divya.malik on October 22, 2009 11:46 AM

Companies are leveraging their indirect channels more than ever today. With reduced hiring and marketing budgets, indirect channels (partners) become a great way to increase your reach in the marketplace. The challenge for companies is to ensure that these partners...

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Social CRM Sales Campaigns On Demand

By charles.knapp on October 20, 2009 9:31 AM

How can sales representatives create and run their own targeted email campaigns? Field marketers have great tools such as Oracle CRM On Demand Marketing. Now, Oracle CRM Sales Campaigns On Demand, an Oracle Social CRM product, enables sales users to...

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CRM At Oracle OpenWorld: Wrap Up

By ruth.donohue on October 19, 2009 8:39 PM

Another Oracle OpenWorld has come and gone, but there was a lot of valuable information shared not only by Oracle experts, but partners and customers as well, that will continue to live on. If you were an OpenWorld Full Conference...

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Day 4: Yes, There are Still Sessions!

By ruth.donohue on October 15, 2009 6:26 AM

It may be the last day at OpenWorld for sessions, but there are still sessions left -- in a wide range of CRM topic areas. Don't miss these! Oracle CRM On Demand 9:00 AM: Why Go With Oracle CRM On...

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Day 3: CRM Sessions to Consider at Openworld

By ruth.donohue on October 14, 2009 8:12 AM

Don't miss out on these sessions today! 10:15 AM - 11:15 AM Optimizing Sales with Oracle CRM On Demand: Presented by Carlson Wagonlit and Oracle. Moscone West Rm 2001 Oracle Application Integration Architecture and CRM: Road Map and Results: Moscone...

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How Do You Measure Customer Advocacy?

By andrea.mulder on October 13, 2009 7:20 PM

According to Paul Greenberg from The 56 Group in the Planning for Recovery session moderated by Oracle CRM SVP, Anthony Lye... Having Customer Satisfaction as part of your company's core foundation is crap! What you should focus on is creating...

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The Value of Oracle CRM On Demand

By andrea.mulder on October 13, 2009 6:55 PM

Using on-demand software enables companies of all sizes to focus more on their core business and less on supporting applications. This model is especially compelling for CRM, a space in which research and development has led to highly social, highly...

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Announcement - New Mobile CRM and Social CRM Enhancements for Oracle CRM On Demand

By michael.seback on October 13, 2009 11:19 AM

New Functionality Delivers Expanded Collaboration and Communication Benefits for Sales Professionals Continuing to build and expand on its industry-defining mobile CRM and Social CRM innovations, Oracle today announced the new releases of Oracle® Mobile Sales Assistant 2.0 for BlackBerry...

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OOW Customers Talk About Their CRM Success Stories

By michael.seback on October 13, 2009 10:42 AM

Hear more from a customer executive panel at OOW about ways to successfully mitigate risks in CRM implementations. Customer experiences include HP with the largest Seibel CRM implementation, Scottish Windows with millions of customers and US Foodservice using Oracle CRM...

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What CRM Sessions to Attend Today?

By ruth.donohue on October 13, 2009 7:40 AM

Day #2 for sessions at Oracle OpenWorld, and there are so many sessions to choose from. Check out the Focus On Documents for a comprehensive list of Oracle CRM On Demand and Siebel CRM sessions: - Oracle CRM On Demand...

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Four Principles to Customer Centricity

By ruth.donohue on October 12, 2009 4:35 PM

I had the opportunity to attend the Siebel Marketing and Loyalty roadmap session today at Oracle OpenWorld, and Melissa Boxer, vice president of product marketing for those products, outlined the four basic principles to customer centricity: 1) Understand your customers:...

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Loyalty Lessons Learned

By charles.knapp on October 12, 2009 3:57 PM

One hot topic at OpenWorld today was about building loyalty. One common measure is the Net Promoter Score (NPS). This measures the likelihood of customers to recommend your products compared with the likelihood that they will detract. It is primarily...

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Who Do Your Customers Trust Most?

By charles.knapp on October 12, 2009 3:09 PM

What's your bet -- peers or vendor marketers? According to an Edelman Trust Report from 2007, customers trust peers 75% versus vendor PR at only 20%. One of the topics at the great, standing room-only OpenWorld CRM sessions addressed Social...

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OpenWorld Update # 18: Did you want to talk to an Oracle CRM Product Manager?

By divya.malik on October 10, 2009 10:25 PM

If you are at Oracle OpenWorld this week, and are looking to talk directly with an Oracle CRM product manager, here is your chance to reach the right one. The "Meet the Experts" program has been designed for customers to...

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Now you can use Oracle CRM software through Samsung

By divya.malik on October 8, 2009 8:25 PM

It is always good to get news on how our software is being used, in various industries and across the globe. Word comes from Oracle customer Samsung that they have developed a mobile CRM service which is based on our...

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OpenWorld Update #16: Industry CRM Demos

By charles.knapp on October 6, 2009 7:13 PM

Don't miss the great CRM application and industry demos at OpenWorld. You'll see what's new and how it can help your organization. Industry highlights include: Siebel Communications This demo features the major evolution of Oracle's Siebel Customer Relationship Management for...

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OpenWorld Update #14: Top CRM Industry Sessions At A Glance

By michael.seback on October 2, 2009 6:21 AM

S310831 Siebel Retail Overview: Loyalty, Multichannel, Service, and Case Management Presenters: Mike Dominy, Oracle This session provides an overview of the overall retail strategy for Oracle's Siebel product line and outlines how the Siebel applications are being applied to several...

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