CRM Product Marketing Blog
THE place to find out what's new and what's happening with the Oracle CRM product line.
Entries from CRM Product Marketing Blog tagged with 'CRM Trends'
Interview with Anthony Lye, SVP CRM, for the first edition of CIO Industry Insight
By michael.seback on May 7, 2009 8:36 AM
Listen here as CIO Editor Matt Rodgers speaks to Anthony Lye, Oracle Senior VP of CRM, about Oracle's CRM strategy, how the company is fending off the challenge from SaaS CRM vendors and what CIOs need to know about the...
CRM Trends for 2009
By kathryn.haughton on January 9, 2009 6:30 AM
In December 2008, William Band of Forrester published an article titled Trends 2009: Customer Relationship Management. In summary the article highlights 6 key trends that Forrester believes will drive customer relationship management (CRM) strategies and technology adoption in light of...
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