Insight-Driven Retailing Blog

Shopping with a Sixth Sense

By David Dorf on March 20, 2009 6:46 PM

We've all heard of wearable computers and thought the people wearing them looked like absolute geeks. There's no way I'm walking down the street dressed like one of the Borg. What I'm waiting for is the type of interaction depicted...

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Shopping on the iPhone

By David Dorf on December 8, 2008 9:45 AM

I've had my iPhone for a while now, and my favorite non-Apple applications are Facebook, Evernote, and More Cowbell. But its not all fun and games. In a previous post I discussed some of the research we were doing with...

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Buying Electronics this Season

By David Dorf on November 16, 2008 8:33 AM

On a recent business trip, I picked up the latest issue of Consumer Reports, which was focused on electronics. On page 26 they rate electronics stores, both e-commerce and walk-in. For the online stores, It appears that selection is most...

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