Insight-Driven Retailing Blog
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Entries from Insight-Driven Retailing Blog tagged with 'shoppers'
Are Loyal Customers Profitable?
By David Dorf on May 20, 2009 9:00 AM
Are your loyal customers your best customers? Successful retailers want profitable customers, regardless of their loyalty. The consumer that's always in your store but only buys the loss-leaders is not profitable. Nor is the shopper that habitually returns items that...
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