Entries from Insight-Driven Retailing Blog tagged with 'loyalty'

Starbucks on the iPhone

Starbucks recently released two iPhone applications. myStarbucks helps you locate the nearest store, design your coffee, and research nutritional information. Certainly useful, but nothing really unexpected. The second application, Starbucks Card Mobile, makes managing your prepaid Starbucks Card a little...

Are Loyal Customers Profitable?

Are your loyal customers your best customers? Successful retailers want profitable customers, regardless of their loyalty. The consumer that's always in your store but only buys the loss-leaders is not profitable. Nor is the shopper that habitually returns items that...

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