By David Dorf on September 24, 2009 2:28 PM
Starbucks recently released two iPhone applications. myStarbucks helps you locate the nearest store, design your coffee, and research nutritional information. Certainly useful, but nothing really unexpected. The second application, Starbucks Card Mobile, makes managing your prepaid Starbucks Card a little...
By David Dorf on May 20, 2009 9:00 AM
Are your loyal customers your best customers? Successful retailers want profitable customers, regardless of their loyalty. The consumer that's always in your store but only buys the loss-leaders is not profitable. Nor is the shopper that habitually returns items that...
If you use an RSS reader, you can subscribe to a feed of all future entries tagged 'loyalty'.