Insight-Driven Retailing Blog

Merchandising and Marketing Converge

By David Dorf on February 2, 2009 12:13 PM

In retail, the roles of merchandising and marketing have most often been separate, but in today's hyper-competitive landscape it's growing more important for the roles to collaborate, if not merge altogether. Merchants must always focus on maximizing gross margins, and...

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Retail Space Management

By David Dorf on January 8, 2009 10:15 AM

Oracle's recent acquisition of AVT, a UK-based provider of 3-D visual macro space planning solutions, adds end-to-end space management to Oracle's existing footprint. But what does that really mean for retailers? Once a retailer decides what to buy from vendors...

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