Insight-Driven Retailing Blog

Twelpforce

By David Dorf on July 20, 2009 3:42 PM

Yesterday Best Buy launched a new service called Twelpforce that is aimed at using store and GeekSquad staff to answer product and technology questions via Twitter. According to Bloomberg, they will even be doing some TV commercials on the topic....

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Twitter Me Not

By David Dorf on March 25, 2009 10:04 PM

Before bed, my wife and I usually watch a movie from Netflix or TV from the DVR. But it rarely garners my full attention, so I usually have a laptop on my lap (how appropriate) and I surf. (This is...

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Social Media Means Business

By David Dorf on March 9, 2009 12:08 PM

RSR posted an excerpt of some research on Retail Wire today that got me thinking. Are retailers really pursuing social media? So I set out to find some examples and settled on Best Buy. They have a dedicated team within...

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Store Twitter: What are you doing?

By David Dorf on October 8, 2008 9:16 AM

An elderly woman at lane three needs help carrying bags to her car. Who is available to help? As a store manager, it would be nice to know who's on the clock and what they're doing. Having an up-to-the-minute understanding...

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