Entries from Insight-Driven Retailing Blog tagged with 'RedLaser'

RedLaser -- Part 2

As described in last week's posting, RedLaser is an iPhone application that accurately scans product barcodes using the built-in camera. The product was created by University of Michigan graduates Jeff Powers and Vikas Reddy through a start-up called Occipital. I...

iPhone RedLaser

Frequent readers know I like to experiment with iPhone applications as I believe mobile commerce will continue to gain even more acceptance. In past reviews, I've been disappointed with iPhone barcode scanners but always assumed the problem was a lack...

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