Insight-Driven Retailing Blog
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Entries from Insight-Driven Retailing Blog tagged with 'Connect3'
Merchandising and Marketing Converge
By David Dorf on February 2, 2009 12:13 PM
In retail, the roles of merchandising and marketing have most often been separate, but in today's hyper-competitive landscape it's growing more important for the roles to collaborate, if not merge altogether. Merchants must always focus on maximizing gross margins, and...
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