Insight-Driven Retailing Blog
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Entries from Insight-Driven Retailing Blog tagged with 'Alvenda'
Are Shoplets Better Than Banner Ads?
By David Dorf on July 21, 2009 4:32 PM
As I reported back in May, Alvenda helped 1-800-Flowers deploy "shoplets" across hundreds of websites for Mother's Day. Shoplets are commerce-enabled advertisements that let customers purchase items without leaving their current website. Jim McCann, CEO of 1-800-FLOWERS.COM stated, “Through our...
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