Insight-Driven Retailing Blog
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Entries from Insight-Driven Retailing Blog tagged with '1-800-Flowers'
Are Shoplets Better Than Banner Ads?
By David Dorf on July 21, 2009 4:32 PM
As I reported back in May, Alvenda helped 1-800-Flowers deploy "shoplets" across hundreds of websites for Mother's Day. Shoplets are commerce-enabled advertisements that let customers purchase items without leaving their current website. Jim McCann, CEO of 1-800-FLOWERS.COM stated, “Through our...
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Take the Webstore to the Customer
By David Dorf on May 6, 2009 2:48 PM
Alvenda is taking a different approach to e-commerce. Rather than using advertising to drive traffic to a webstore, they are enabling purchases directly in the ad, without leaving the user's current website. This effectively allows a webstore to have a...
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