Jake, one of the guys who build really cool stuff over at Oracle Apps Lab have responded to this post (below).
I don't think we're as far apart as it may seem at first blush. Jake writes:
[Billy] says data are the force behind Enterprise 2.0. Dude, data don�t do diddly. Not without people anyway. < clip > Enterturd 2.0 is not about data, however. It�s still about me, me, all me, all the time. Because I do the work (social apps). I share the information (social bookmarks), I consume the data (RSS), I spread the data (blogs, forums), I belong to teams and projects, I manage people, I am managed by people, I talk to customers (social networks).
This misses the point or maybe my point was poorly stated. The point was not that enterprise 2.0 is data-driven at the expense of the all-about-me attitude. But rather that enterprise 2.0 implementation decisions in the organization look at more than "what is good for me" that prevail/define web 2.0.
The crux of my point is this: Enterprise adoption of web 2.0 technology in an "Enterprise 2.0" framework is much slower and subject to more scrutiny than is individual adoption of web 2.0 technology. I outline three reasons why I believe this is so and I've yet to see a response to those. I should point out that the reasons I list are inherently about the DNA behind the keyboard but on a collective level, not an individual level.
To be sure, I am a HUGE advocate of Enterprise 2.0 and enterturd 2.0 to a lesser extent. Jake's point that it is about the applications is right on. But organizations are about bringing "power to the people" only insofar as it (directly or indirectly) boosts the bottom line. This is why things like corporate adoption of web 2.0 tech remains behind social adoption.
