Please check the Oracle Enterprise Performance Management Space, the place to go to see what Oracle is up to with its BI and EPM offerings. It's also the place where you can find our "thought leadership." Wikipedia defines thought leadership as an increasingly vital driver of business success. Its aim is to engage people with companies through innovative ideas.
Although this ultimately boils down to Oracle having the best BI and EPM software available to the market, our key goal is to advance the discipline of BI and EPM, irrespective of software. We want to make people smarter in how to leverage their investments in BI and EPM.
With our thought leadership we'll describe best practices, but that is not enough. We will also describe the "next practices" for EPM, how to manage for change, innovation and improvement. We'll investigate on how to do things different, to gain competitive advantage. Sometimes doing things different is necessary because the current way is simply not working. And sometimes we'll describe how to do things different, simply for the sake of doing it different. This helps to flex the mind, forcing you to think, and take a position.
We aim for our thought leadership to be futuristic, provocative, and disruptive. To take you (and us) places where we haven't been before. It's great if you agree, because then we both move forward. But it's also fine when you disagree, and tell us. Because then we have a discussion, and we (hopefully) both learn from that discussion.
Lastly, Wikipedia also mentions that a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates." You'll be the judge of that. . .
--frank
