Your Primary Contact--the user whose name appears in that field on the Company Profile page--is the sole recipient of notifications of automated process failures in CRM On Demand. That includes failures to generate forecasts that are run weekly or monthly for your entire company.
So what if that person leaves your company, changes email addresses, or is on vacation? Will an admin remember to update the Primary Contact information in CRM On Demand so that your company receives those notifications?
To avoid that scenario, enter a distribution list as the email address for the Primary Contact so that more than one person is notified of the process failures.
See more tips on how to ensure your company is notified of critical communications by reading Critical Notifications: Primary Contact and Always Send Critical Alerts fields in My Oracle Support. That article describes the "Always Send Critical Alerts" field, which was added in Release 15 patch 932.0.01, and explains the difference between that field and the Primary Contact field.
