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   <title>CRM Product Marketing Blog</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/" />
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   <id>tag:blogs.oracle.com,2009:/crm//502</id>
   <updated>2009-11-19T23:16:34Z</updated>
   <subtitle>THE place to find out what&apos;s new and what&apos;s happening with the Oracle CRM product line.</subtitle>
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type Enterprise 4.23-en</generator>


<entry>
   <title>Building Loyalty is a Great Way to Compete</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/11/building_loyalty_is_a_great_wa.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15655</id>
   
   <published>2009-11-19T22:59:59Z</published>
   <updated>2009-11-19T23:16:34Z</updated>
   
   <summary>SJ AB, the Swedish rail operator, knew competition was coming, since the market was being deregulated. So what did they do? They instituted a program to learn about their 2.5 million customers and focus on their key customers. To support...</summary>
   <author>
      <name>tony.berk</name>
      
   </author>
   
      <category term="Customer Success" scheme="http://www.sixapart.com/ns/types#category" />
   
      <category term="Viral Videos" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="customerrelationshipmanagement" label="Customer Relationship Management" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrm" label="Oracle CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="siebelcrm" label="Siebel CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="siebelloyalty" label="Siebel Loyalty" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>SJ AB, the Swedish rail operator, knew competition was coming, since the market was being deregulated. So what did they do? They instituted a program to learn about their 2.5 million customers and focus on their key customers. To support that program, they implemented Oracle's Siebel CRM! </p>

<p>In this video, Claes Lindholtz, Director Customer Programs and Customer Analysis, discusses SJ's selection of Siebel CRM, the implementation and the results. Learn how SJ has increased customer satisfaction and ridership and prepared for continued growth. </p>

<p><br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/2KmU2Ge_XPo&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/2KmU2Ge_XPo&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>

<p><br />
To see other customer success stories, visit <a href="http://www.oracle.com/customers/products/siebel-crm-customers.html">Siebel CRM Success</a>. </p>

<p>Click <a href="http://www.oracle.com/us/products/applications/siebel/index.htm">here</a>, to learn more about Oracle's CRM products.</p>]]>
      
   </content>
</entry>

<entry>
   <title>Next Generation Approach to Improving Outcomes for Social Services Reminder:  Live Webcast November 18 @ 11:00a.m. PT/ 2:00p.m. ET.     </title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/11/next_generation_approach_to_im.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15621</id>
   
   <published>2009-11-18T00:40:58Z</published>
   <updated>2009-11-18T00:54:46Z</updated>
   
   <summary> Attend our live webcast for Health, Human Services, and Labor agencies. Hear Adelaide O&apos;Brien with IDC Government Insights and Kimberly Ellison-Taylor from Oracle&apos;s HHS practice discuss the latest trends in social services and customer success stories. Register Now!...</summary>
   <author>
      <name>michael.seback</name>
      
   </author>
   
   <category term="casemanagement" label="Case Management" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="policyautomation" label="Policy Automation" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="publicsector" label="Public Sector" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="socialservices" label="Social Services" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="publsec_1_500.jpg" src="http://blogs.oracle.com/crm/publsec_1_500.jpg" width="500" height="126" class="mt-image-none" style="" /></span><br />
<strong><a href= "http://www.oracle.com/dm/10q2field/39305_ev_idc_mangmt_nov09.html"><br />
Attend our live webcast for Health, Human Services, and Labor agencies.</a></strong><br />
Hear <strong>Adelaide O'Brien </strong>with IDC Government Insights and <strong>Kimberly Ellison-Taylor </strong> from Oracle's HHS practice discuss the latest trends in social services and customer success stories.</p>

<p><strong><a href= "http://www.oracle.com/webapps/events/EventsDetail.jsp?p_eventId=104160&src=6816626&src=6816626&Act=107&evite=107">Register Now!</a></strong><br />
</p>]]>
      
   </content>
</entry>

<entry>
   <title>Oracle&apos;s PeopleSoft CRM 9.1 is here!</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/11/oracles_peoplesoft_crm_91_is_h.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15540</id>
   
   <published>2009-11-12T22:39:42Z</published>
   <updated>2009-11-12T23:01:50Z</updated>
   
   <summary> We have a new release within our CRM family here at Oracle. PeopleSoft CRM 9.1 was released a few days ago. This is the second release since Oracle acquired PeopleSoft. PeopleSoft CRM 9.1 is designed to: Dramatically upgrade the...</summary>
   <author>
      <name>divya.malik</name>
      
   </author>
   
      <category term="Announcement" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="peoplesoftcrm" label="PeopleSoft CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="peoplesoftcrm91" label="PeopleSoft CRM 9.1" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<div style="text-align: center;"><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Picture1.jpg" src="http://blogs.oracle.com/crm/Picture1.jpg" width="199" height="220" class="mt-image-none" style="" /></span></div>

<p>We have a new release within our CRM family here at Oracle. <a href="http://www.oracle.com/applications/peoplesoft/crm/ent/index.html">PeopleSoft CRM 9.1</a> was released a few days ago. This is the second release since Oracle acquired PeopleSoft. </p>

<p>PeopleSoft CRM 9.1 is designed to:</p>

<p><li>Dramatically upgrade the user experience with Web 2.0 capabilities including collaboration and greater application interactivity</li></p>

<p><li>Address today's CRM business needs with functionally deep applications for marketing, sales, and service that benefit all industries, as well as comprehensive industry-tailored solutions for higher education, human resources, and communications</li></p>

<p><li>Provide unmatched depth of integration - both data and business processes - to the student information system to manage the entire constituent lifecycle from prospect to student to alumni across recruiting, retention and faculty/student service delivery processes--the extent of integration is expected to be unmatched by previous releases</li></p>

<p><li>Enable deep, extensive integration to Oracle E-Business Suite HR Release 12.1 for human resources service delivery and workforce communications business processes</li></p>

<p><li>Introduce over 100 new features and three new products--Workforce Communications, Event Management, and Service Center for Higher Education</li></p>

<p>This new release has already been well received in the analyst community. Bill Band from Forrester Research says "Oracle is investing in the right things that customers care about: a "Web 2.0" user experience, collaboration tools, marketing and service functionality improvements, and making upgrades easier. I am sure the PeopleSoft fan club will be glad they now have a fully up-to-date CRM solution available to them.". For the entire Forrester report click <a href="http://blogs.forrester.com/business_process/2009/10/peoplesoft-seeks-a-new-place-in-the-crm-sun-with-release-91.html">here</a> . For the press release click <a href="http://www.oracle.com/us/corporate/press/039842">here</a>.</p>]]>
      
   </content>
</entry>

<entry>
   <title>Thomas Kurian on Oracle CRM On Demand</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/11/thomas_kurian_on_oracle_crm_on.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15511</id>
   
   <published>2009-11-11T19:34:00Z</published>
   <updated>2009-11-11T19:34:58Z</updated>
   
   <summary>Oracle CRM On Demand customers get the best of both worlds: a commitment to developing new versions of their existing software AND a commitment to developing new generations of software their organizations can use to drive customer effectiveness in new...</summary>
   <author>
      <name>steve.diamond</name>
      
   </author>
   
      <category term="Text Posts" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="oraclecrm" label="oracle crm" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrmondemand" label="oracle crm on demand" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclefusion" label="oracle fusion" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="thomaskurian" label="thomas kurian" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>Oracle CRM On Demand customers get the best of both worlds: a commitment to developing new versions of their existing software AND a commitment to developing new <em>generations </em>of software their organizations can use to drive customer effectiveness in new and compelling ways.</p>

<p>Thomas Kurian, Executive Vice President of Product Development, spoke with a global team of our Oracle CRM On Demand sales representatives about this very point recently. </p>

<p>Here is a brief audio excerpt.<br></p><embed allowfullscreen="true" allowscriptaccess="always" flashvars="config={&quot;key&quot;:&quot;#$b6eb72a0f2f1e29f3d4&quot;,&quot;playlist&quot;:[{&quot;url&quot;:&quot;http://www.oracle.com/customers/comments/crm%20on%20demand/kurian-lye-bonnette%20fusion%20all%20hands%20for%20sales-11.5.09--v3.mp3&quot;,&quot;autoPlay&quot;:false}],&quot;clip&quot;:{&quot;autoPlay&quot;:true},&quot;canvas&quot;:{&quot;backgroundColor&quot;:&quot;0x000000&quot;,&quot;backgroundGradient&quot;:&quot;none&quot;},&quot;plugins&quot;:{&quot;audio&quot;:{&quot;url&quot;:&quot;http://www.archive.org/flow/flowplayer.audio-3.0.3-dev.swf&quot;},&quot;controls&quot;:{&quot;playlist&quot;:false,&quot;fullscreen&quot;:false,&quot;gloss&quot;:&quot;high&quot;,&quot;backgroundColor&quot;:&quot;0x000000&quot;,&quot;backgroundGradient&quot;:&quot;medium&quot;,&quot;sliderColor&quot;:&quot;0x777777&quot;,&quot;progressColor&quot;:&quot;0x777777&quot;,&quot;timeColor&quot;:&quot;0xeeeeee&quot;,&quot;durationColor&quot;:&quot;0x01DAFF&quot;,&quot;buttonColor&quot;:&quot;0x333333&quot;,&quot;buttonOverColor&quot;:&quot;0x505050&quot;}},&quot;contextMenu&quot;:[{&quot;Item StevesancarlosPutsHisToeInTheDigitalWaters at archive.org&quot;:&quot;function()&quot;},&quot;-&quot;,&quot;Flowplayer 3.0.5&quot;]}" src="http://www.archive.org/flow/flowplayer.commercial-3.0.5.swf" type="application/x-shockwave-flash" w3c="true" width="350" height="24"> </p>]]>
      
   </content>
</entry>

<entry>
   <title>Customer Success:  City of Sacramento Uses Oracle&apos;s Solution for 311</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/11/customer_success_city_of_sacra.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15479</id>
   
   <published>2009-11-10T16:32:11Z</published>
   <updated>2009-11-11T17:43:16Z</updated>
   
   <summary>The City Of Sacramento is becoming a model city for customer service. &quot;&gt; Listen to how the City of Sacramento is using Oracle&apos;s solution for 311 as a front door to the city, single point of contact for constituents and...</summary>
   <author>
      <name>michael.seback</name>
      
   </author>
   
      <category term="Customer Success" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="311" label="311" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="casemanagement" label="Case Management" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="publicsector" label="Public Sector" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="siebelcrm" label="Siebel CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p><strong><em>The City Of Sacramento is becoming a model city for customer service.</em></strong></p>

<p>  <a href= "http://www.oracle.com/pls/ebn/live_viewer.main?p_direct=yes&p_shows_id=8275821<br />
 "> Listen </a>  to how the City of Sacramento is using Oracle's solution for 311 as a front door to the city,<br />
single point of contact for constituents and single source of truth for government.  <br />
Click <a href= " http://www.oracle.com/industries/government/case-management-crm-government.html"> here </a> to read about Oracle's constituent services solutions.<br />
</p>]]>
      
   </content>
</entry>

<entry>
   <title>Live Webcast For Social Services: Next Generation Approach to Improving Outcomes and Decision Making</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/11/attend_this_live_event_about_o.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15433</id>
   
   <published>2009-11-06T17:37:49Z</published>
   <updated>2009-11-11T17:46:44Z</updated>
   
   <summary> Attend our live webcast for Health, Human Services, and Labor agencies. Hear experts Adelaide O&apos;Brien with IDC Government Insights and Kimberly Ellison-Taylor from Oracle&apos;s Health &amp; Human Services practice discuss the latest trends in social services and customer success...</summary>
   <author>
      <name>michael.seback</name>
      
   </author>
   
      <category term="Event" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="casemanagement" label="Case Management" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="haley" label="Haley" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="humanservices" label="Human Services" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="laboragencies" label="Labor Agencies" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="policyautomation" label="Policy Automation" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="publicsector" label="Public Sector" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="siebel" label="Siebel" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="socialservices" label="Social Services" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="publsec_1_500.jpg" src="http://blogs.oracle.com/crm/publsec_1_500.jpg" width="500" height="126" class="mt-image-none" style="" /></span><br />
<strong><a href= "http://www.oracle.com/dm/10q2field/39305_ev_idc_mangmt_nov09.html"><br />
Attend our live webcast for Health, Human Services, and Labor agencies.</a></strong><br />
Hear experts <strong>Adelaide O'Brien </strong>with IDC Government Insights and <strong>Kimberly Ellison-Taylor </strong><br />
from Oracle's Health & Human Services practice discuss the latest trends in social services<br />
and customer success stories.</p>

<p><strong><a href= "http://www.oracle.com/webapps/events/EventsDetail.jsp?p_eventId=104160&src=6816626&src=6816626&Act=107&evite=107">Register Now!</a></strong><br />
</p>]]>
      
   </content>
</entry>

<entry>
   <title>Mobile Sales Assistant Increases Sales Efficiency at Odyssey HealthCare</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/11/mobile_sales_assistant_increas.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15392</id>
   
   <published>2009-11-05T17:51:20Z</published>
   <updated>2009-11-05T18:18:53Z</updated>
   
   <summary>During Oracle OpenWorld, I spoke with Paul Akin from Odyssey HealthCare, one of the largest providers of hospice in the US. Listen to Paul discuss Odyssey&apos;s implementation and success with Oracle CRM On Demand and Oracle Mobile Sales Assistant including...</summary>
   <author>
      <name>tony.berk</name>
      
   </author>
   
      <category term="Customer Success" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="odysseyhealthcare" label="Odyssey HealthCare" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrm" label="Oracle CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrmondemand" label="Oracle CRM On Demand" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclemobilesalesassistant" label="Oracle Mobile Sales Assistant" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="saas" label="SaaS" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>During Oracle OpenWorld, I spoke with Paul Akin from Odyssey HealthCare, one of the largest providers of hospice in the US. </p>

<p>Listen to Paul discuss Odyssey's implementation and success with Oracle CRM On Demand and Oracle Mobile Sales Assistant including increasing sales efficiency and reducing telecom and support costs. </p>

<p><br></p><embed allowfullscreen="true" allowscriptaccess="always" flashvars="config={&quot;key&quot;:&quot;#$b6eb72a0f2f1e29f3d4&quot;,&quot;playlist&quot;:[{&quot;url&quot;:&quot;http://www.oracle.com/customers/comments/crm%20on%20demand/odyssey%20interview%20oow09.mp3&quot;,&quot;autoPlay&quot;:false}],&quot;clip&quot;:{&quot;autoPlay&quot;:true},&quot;canvas&quot;:{&quot;backgroundColor&quot;:&quot;0x000000&quot;,&quot;backgroundGradient&quot;:&quot;none&quot;},&quot;plugins&quot;:{&quot;audio&quot;:{&quot;url&quot;:&quot;http://www.archive.org/flow/flowplayer.audio-3.0.3-dev.swf&quot;},&quot;controls&quot;:{&quot;playlist&quot;:false,&quot;fullscreen&quot;:false,&quot;gloss&quot;:&quot;high&quot;,&quot;backgroundColor&quot;:&quot;0x000000&quot;,&quot;backgroundGradient&quot;:&quot;medium&quot;,&quot;sliderColor&quot;:&quot;0x777777&quot;,&quot;progressColor&quot;:&quot;0x777777&quot;,&quot;timeColor&quot;:&quot;0xeeeeee&quot;,&quot;durationColor&quot;:&quot;0x01DAFF&quot;,&quot;buttonColor&quot;:&quot;0x333333&quot;,&quot;buttonOverColor&quot;:&quot;0x505050&quot;}},&quot;contextMenu&quot;:[{&quot;Item OdysseyHealthcareInterview&quot;:&quot;function()&quot;},&quot;-&quot;,&quot;Flowplayer 3.0.5&quot;]}" src="http://www.archive.org/flow/flowplayer.commercial-3.0.5.swf" type="application/x-shockwave-flash" w3c="true" width="350" height="24"> </p>

<p>Click <a href="http://www.oracle.com/customers/snapshots/odyssey-healthcare-crm-on-demand-snapshot.pdf">here </a>to read more about Odyssey HealthCare's CRM On Demand implementation. </p>

<p>Click <a href="http://crmondemand.oracle.com/en/products/mobile/index.htm">here </a>to learn more about Oracle Mobile Sales Assistant.</p>]]>
      
   </content>
</entry>

<entry>
   <title>Are Your Colleagues Eager to Use Your Sales System?</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/11/are_your_colleagues_eager_to_u.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15351</id>
   
   <published>2009-11-04T13:59:56Z</published>
   <updated>2009-11-04T14:19:34Z</updated>
   
   <summary>&quot;Agencourt&apos;s sales team is very excited about Oracle CRM On Demand. They&apos;re eager to use it, which was a primary concern for us. To be successful with our CRM initiative, we needed to have the buy-in of our primary users.&quot;...</summary>
   <author>
      <name>charles.knapp</name>
      
   </author>
   
      <category term="Customer Success" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="crm" label="crm" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="lifesciences" label="life sciences" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrmondemand" label="oracle crm on demand" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="saas" label="saas" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="siebel" label="siebel" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>"Agencourt's sales team is very excited about Oracle CRM On Demand. They're eager to use it, which was a primary concern for us. To be successful with our CRM initiative, we needed to have the buy-in of our primary users." So said Rosa Cintron, Project Manager, CRM On Demand, Agencourt Bioscience Corporation.</p>

<p>Find out more about how Agencourt ensured project success and delivered business results in this <a href="http://www.oracle.com/customers/snapshots/agencourt-bioscience-corporation-crm-snapshot.pdf">customer snapshot</a>.</p>]]>
      
   </content>
</entry>

<entry>
   <title>Selling Social CRM</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/11/selling_social_crm.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15318</id>
   
   <published>2009-11-03T00:06:48Z</published>
   <updated>2009-11-03T00:39:03Z</updated>
   
   <summary>PROBLEM: According to David Ferguson, &quot;Striking a balance between collecting data from and returning useful information to the sales team has been at issue within companies engaged in deploying CRM applications. It was relatively easy to establish a perception of...</summary>
   <author>
      <name>andrea.mulder</name>
      
   </author>
   
   <category term="oaug" label="OAUG" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrm" label="Oracle CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="socialcrm" label="Social CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p><strong>PROBLEM:</strong> According to David Ferguson, "Striking a balance between collecting data from and returning useful information to the sales team has been at issue within companies engaged in deploying CRM applications. It was relatively easy to establish a perception of benefit with the sales management team... The trick was to convince the individual sales associate that the tool would make him or her more proficient in day-to-day selling."  </p>

<p><strong>SOLUTION:</strong> Social CRM applications give sales associates a reason to embrace their CRM applications. Read more about what David has to say <a href="http://www.oracle.com/profit/opinion/102209_dferguson.html?msgid=8276949">here</a>.</p>

<p><em><strong>David Ferguson</strong> is a 2009 board member for the OAUG and is working as Director, Transformation Management Office, Global Customer Relations Management for Diebold Incorporated.</em></p>]]>
      
   </content>
</entry>

<entry>
   <title>Oracle® Application Integration Architecture Release 2.5</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/10/oracle_application_integration.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15222</id>
   
   <published>2009-10-27T17:39:21Z</published>
   <updated>2009-11-09T04:54:04Z</updated>
   
   <summary>Oracle® Application Integration Architecture (AIA) Release 2.5 is the most extensive Oracle AIA release to date. With an increased focus on end-to-end industry solutions and pre-built integrations across virtually all major Oracle and non-Oracle applications, like SAP, Oracle AIA Release...</summary>
   <author>
      <name>michael.seback</name>
      
   </author>
   
      <category term="Announcement" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="aia" label="AIA" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="applicationintegrationarchitecture" label="Application Integration Architecture" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="crm" label="CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrmondemand" label="Oracle CRM On Demand" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="siebel" label="Siebel" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>Oracle® Application Integration Architecture (AIA) Release 2.5 is the most extensive Oracle AIA release to date. With an increased focus on end-to-end industry solutions and pre-built integrations across virtually all major Oracle and non-Oracle applications, like SAP, Oracle AIA Release 2.5 helps organizations reduce business process integration complexity and accelerate delivery of enterprise application solutions with a proven and reliable SOA-based framework. Oracle AIA Release 2.5, with a total 30 PIPs and four Foundation Packs enables critical business processes across multiple industries, and reinforces Oracle's ongoing commitment to providing customers with integration solutions that can be extended and more cost effectively managed and sustained. </p>

<p><em>Oracle AIA Release 2.5 PIPs Related to Oracle CRM On Demand and Siebel CRM: </em><br />
- Lead to Order: Oracle CRM On Demand to Oracle's JD Edwards World - provides data synchronization for Accounts, Contacts, and Products, integrating key information to support the Opportunity-to-Quote process.<br />
 - Order to Cash for SAP: Oracle Order to Cash for Siebel CRM and SAP - allows a seamless order-to-cash business process linking Quotes and Orders in Siebel CRM with Orders in SAP ERP.<br />
 - Customer Master Data Management for SAP: Oracle Customer Hub with SAP - supports delivery of customer data sync flows with SAP in addition to the Oracle E-Business Suite and Siebel CRM.<br />
 - Health Sciences: Oracle Remote Data Capture to Oracle's Siebel Clinical Trial Management System - synchronize study site information; automate patient enrollment tracking and study activity tracking for electronic data capture and clinical trials management systems.<br />
 - High Tech/Manufacturing: Siebel CRM to Oracle Incentive Compensation - provides a sustained integrated Oracle Application Integration Architecture based incentive compensation solution for the Siebel CRM install base including telcos and high-tech.</p>

<p>Read more <a href= " http://www.oracle.com/us/corporate/press/036555"> here. </a>   <br />
</p>]]>
      
   </content>
</entry>

<entry>
   <title>DIRECTV Extends Use of Oracle CRM On Demand</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/10/directv_extends_use_of_oracle.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15215</id>
   
   <published>2009-10-26T21:42:58Z</published>
   <updated>2009-10-26T22:00:02Z</updated>
   
   <summary>DIRECTV has extended its use of Oracle CRM On Demand by deploying Oracle Contact On Demand to improve support of DIRECTV dealers. Building on years of improved sales productivity with CRM On Demand, DIRECTV identified the opportunity to expand their...</summary>
   <author>
      <name>tony.berk</name>
      
   </author>
   
      <category term="Announcement" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="crm" label="crm" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="directv" label="directv" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecontactondemand" label="oracle contact on demand" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrm" label="oracle crm" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrmondemand" label="oracle crm on demand" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="saas" label="saas" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="service" label="service" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>DIRECTV has extended its use of Oracle CRM On Demand by deploying Oracle Contact On Demand to improve support of DIRECTV dealers. </p>

<p>Building on years of improved sales productivity with CRM On Demand, DIRECTV identified the opportunity to expand their deployment to reduce response time and increase accuracy in support of their dealers.</p>

<p>"Oracle CRM On Demand has improved our sales processes and we continue to improve and accelerate our service to dealers, which allows them to spend less time working with us and more time with the customers, selling - a huge competitive advantage," said Erik Walters, project manager, sales operations, DIRECTV, Inc.</p>

<p>Click <a href="http://www.oracle.com/us/corporate/press/038290">here</a> to read more.</p>]]>
      
   </content>
</entry>

<entry>
   <title>Are your partners selling YOUR products?</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/10/are_your_partners_selling_your.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15174</id>
   
   <published>2009-10-22T19:46:11Z</published>
   <updated>2009-10-22T22:49:09Z</updated>
   
   <summary>Companies are leveraging their indirect channels more than ever today. With reduced hiring and marketing budgets, indirect channels (partners) become a great way to increase your reach in the marketplace. The challenge for companies is to ensure that these partners...</summary>
   <author>
      <name>divya.malik</name>
      
   </author>
   
   <category term="crm" label="CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="prm" label="PRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="partnerrelationshipmanagement" label="Partner Relationship Management" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="partners" label="Partners" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="siebelprm" label="Siebel PRM" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>Companies are leveraging their indirect channels more than ever today. With reduced hiring and marketing budgets, indirect channels (partners) become a great way to increase your reach in the marketplace. The challenge for companies is to ensure that these partners are actually selling YOUR products. There is a resurgence in partner channels and PRM (Partner Relationship Management) solutions which are a platform for companies and partners to collaborate on. <br />
<a href="http://www.oracle.com/applications/crm/siebel/resources/maximize-revenues-through-your-indirect-channels-solution-brief.pdf">Here</a> is a new solution brief that discusses how you can maximize revenues through your partners and ensure that they stay motivated to sell your products and services. To learn more about Oracle's PRM solutions click <a href="http://www.oracle.com/applications/crm/siebel/partner-relationship/index.html">here</a></p>]]>
      
   </content>
</entry>

<entry>
   <title>Six Imperatives for the Chief Sales Officer</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/10/six_imperatives_for_the_chief.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15152</id>
   
   <published>2009-10-22T00:11:40Z</published>
   <updated>2009-10-22T00:24:27Z</updated>
   
   <summary>To quote Charles Dickens, is it the best of times or the worst of times? Well, for leading sales executives there has never been a greater opportunity to convert their organization&apos;s top challenges into decisive opportunities they can leverage to...</summary>
   <author>
      <name>steve.diamond</name>
      
   </author>
   
      <category term="Text Posts" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="chiefsalesofficer" label="chief sales officer" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrm" label="oracle crm" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrmondemand" label="oracle crm on demand" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="sales" label="sales" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="saleschallenges" label="sales challenges" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="salesexecutive" label="sales executive" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="salesopportunities" label="sales opportunities" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="sfa" label="sfa" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>To quote Charles Dickens, is it the best of times or the worst of times? Well, for leading sales executives there has never been a greater opportunity to convert their organization's top challenges into decisive opportunities they can leverage to gain measurable competitive advantage. </p>

<p>And just for you, we've identified these opportunities...six of them. And we've made it available for you in a highly compelling white paper. Fine print: If you DON'T think it's compelling, please let me know. I wrote it!</p>

<p>You can download it <a href="http://www.oracle.com/crm/salesexec/six-imperatives-for-chief-sales-officer-white-paper.pdf">here</a>. And while you're at it, please visit our new Web page built specifically for sales executives, at <a href="http://www.oracle.com/crm/salesexec">www.oracle.com/crm/salesexec</a>.<br />
</p>]]>
      
   </content>
</entry>

<entry>
   <title>Social CRM Sales Campaigns On Demand</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/10/social_crm_sales_campaigns_on.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15128</id>
   
   <published>2009-10-20T17:31:54Z</published>
   <updated>2009-10-20T20:55:30Z</updated>
   
   <summary>How can sales representatives create and run their own targeted email campaigns? Field marketers have great tools such as Oracle CRM On Demand Marketing. Now, Oracle CRM Sales Campaigns On Demand, an Oracle Social CRM product, enables sales users to...</summary>
   <author>
      <name>charles.knapp</name>
      
   </author>
   
      <category term="Flash Demo" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="crm" label="CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="campaigns" label="Campaigns" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="demandgeneration" label="Demand Generation" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="leadgeneration" label="Lead Generation" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="marketing" label="Marketing" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrmondemand" label="Oracle CRM On Demand" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclesocialcrm" label="Oracle Social CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="saas" label="SaaS" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="socialcrm" label="Social CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>How can sales representatives create and run their own targeted email campaigns?  Field marketers have great tools such as <a href="http://crmondemand.oracle.com/en/products/marketing/index.htm#">Oracle CRM On Demand Marketing</a>.  <span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Oracle-Sales-Campaigns.jpg" src="http://blogs.oracle.com/crm/images/Oracle-Sales-Campaigns.jpg" width="300" height="225" class="mt-image-right" style="float: right; margin: 10px 10px 8px 32px;" /></span></p>

<p>Now, <strong>Oracle CRM Sales Campaigns On Demand</strong>, an Oracle Social CRM product, enables sales users to quickly create and run their own demand generation campaigns.  You can choose from among peers' <a href="http://www.oracle.com/applications/crm/siebel/resources/sales_campaigns.jpg">most-effective campaign templates</a>, saving time and increasing effectiveness, or create your own copy quickly.  You can view results in real-time, with detailed insight on when an email is opened or clicked, cannot be delivered due to an invalid address, or when a user has unsubscribed. With powerful and easy adherence to compliance laws, you can readily honor customer preferences to opt-out of emails.  </p>

<p>See Oracle Social CRM at work in this two minute <a href="http://www.youtube.com/watch?v=quGpU8TbP_g">overview video</a>.  Read more about <a href="http://www.oracle.com/applications/socialcrm/oracle-sales-campaigns.html">how Oracle CRM Sales Campaigns On Demand helps you</a> to fine-tune campaigns, turning more leads into opportunities while improving sales productivity.<br />
</p>]]>
      
   </content>
</entry>

<entry>
   <title>CRM At Oracle OpenWorld: Wrap Up</title>
   <link rel="alternate" type="text/html" href="http://blogs.oracle.com/crm/2009/10/crm_oracle_openworld_wrap_up.html" />
   <id>tag:blogs.oracle.com,2009:/crm//502.15115</id>
   
   <published>2009-10-20T04:39:13Z</published>
   <updated>2009-10-20T17:53:06Z</updated>
   
   <summary>Another Oracle OpenWorld has come and gone, but there was a lot of valuable information shared not only by Oracle experts, but partners and customers as well, that will continue to live on. If you were an OpenWorld Full Conference...</summary>
   <author>
      <name>ruth.donohue</name>
      
   </author>
   
      <category term="Announcement" scheme="http://www.sixapart.com/ns/types#category" />
   
      <category term="Text Posts" scheme="http://www.sixapart.com/ns/types#category" />
   
   <category term="crm" label="CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oraclecrmondemand" label="Oracle CRM On Demand" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="oracleopenworld" label="Oracle OpenWorld" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="siebelcrm" label="Siebel CRM" scheme="http://www.sixapart.com/ns/types#tag" />
   
   <content type="html" xml:lang="en" xml:base="http://blogs.oracle.com/crm/">
      <![CDATA[<p>Another Oracle OpenWorld has come and gone, but there was a lot of valuable information shared not only by Oracle experts, but partners and customers as well, that will continue to live on. If you were an OpenWorld Full Conference attendee and missed a session, you can catch an audio replay on <a href="http://www.cplan.com/oracleopenworld2009/sanfrancisco/ondemandlogon">OpenWorld On Demand</a>. If you were not able to make it to OpenWorld, you can still access valuable information by signing up <a href="http://www.oracle.com/us/openworld/registration.htm#ondemand">here </a>for OpenWorld On Demand or by following this blog where we will give a recap of key sessions in future blog postings.</p>

<p>Also, check out some related articles posted by analysts and bloggers who attended OpenWorld:<br />
<ul><li>Denis Pombriant: <a href="http://denispombriant.wordpress.com/2009/10/13/at-oracle-open-world/">At Oracle Open World</a></li><br />
	<blockquote><em>"In CRM kudos have go to Anthony Lye and his team for their top to tail work with the Siebel and CRM On-Demand suites and the dogged determination to prove the necessity - even desirability - of hybrid premise-based and on-demand approaches to CRM...The CRM team is bristling with innovations for large and small customers -announcing twelve new products, eighty customer driven enhancements, thirty-one new features, a REST API, CRM availability in Microsoft Outlook, and a new Siebel version coming this year."</em></blockquote><br />
	<li>Paul Greenberg: <a href="http://blogs.zdnet.com/crm/?p=1088">Oracle OpenWorld 2009 - Social CRM Technology Rears an Actual Head</a></li><br />
<blockquote><em>"... Oracle CRM stood far out far ahead of the rest of the Oracle Apps pack....CRM at Oracle seems to remain their star application, probably because it is, in 2009,  the fastest growing application suite at Oracle and probably will be the Oracle revenue leader this year.  That's because they've understood what businesses need when it comes to being successful with customers. " </em></blockquote><br />
	<li>Esteban Kolsky: <a href="http://www.estebankolsky.com/2009/10/14/crm-at-oracle-openworld-2009-improved-with-room-to-grow/">CRM at Oracle OpenWorld 2009: Improved with Room to Grow</a></li><br />
</ul><blockquote><em><blockquote>"They showed stand-alone and mobile interfaces that were really innovative displays of data that were, well - not your traditional CRM systems.  Very creative interfaces...Integration was the second area that has been overhauled.  Cross-channel and Cross-function work has been improved by adding several ways to address the channels and each of the individual functions, making it easy to transfer data back-and-forth, and - more important keeping the state of the transaction throughout....a brand new set of solutions for Social CRM that leverage the model of implicit and explicit relationships that Siebel created in their Personas data model that treat Social Media as <GASP> just channels." </blockquote> </em></blockquote></p>

<p>Special thanks to everyone -- Oracle experts, partners, and especially our customers -- who helped make this an information-rich event!</p>]]>
      
   </content>
</entry>

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