Listen to Paul discuss Odyssey's implementation and success with Oracle CRM On Demand and Oracle Mobile Sales Assistant including increasing sales efficiency and reducing telecom and support costs.
Find out more about how Agencourt ensured project success and delivered business results in this customer snapshot.
]]>SOLUTION: Social CRM applications give sales associates a reason to embrace their CRM applications. Read more about what David has to say here.
David Ferguson is a 2009 board member for the OAUG and is working as Director, Transformation Management Office, Global Customer Relations Management for Diebold Incorporated.
]]>Oracle Siebel Configurator was moved from Promising to Positive, this reflects continued investment in all our Siebel products.
Here are some excerpts from the Gartner Report:
Oracle-Siebel is rated as Positive because the Oracle-Siebel sales configuration solution has comprehensive functionality, such as product attribute and classification, procedural rule support, configurator user interface themes, eligibility, compatibility, upsell/cross-sell messaging, promotions and external rule validation. It supports connected and mobile-disconnected environments.
The vertical markets using Siebel Configurator functionality are communications media and utilities, manufacturing, and high tech. Oracle released Siebel CRM 8.1.1 since our last MarketScope, and will continue to release new versions and maintenance fixes after Siebel CRM 8.1.1. Additional capabilities delivered in the latest release, Siebel CRM 8.1.1
For the rest of this report click here
Oracle AIA Release 2.5 PIPs Related to Oracle CRM On Demand and Siebel CRM:
- Lead to Order: Oracle CRM On Demand to Oracle's JD Edwards World - provides data synchronization for Accounts, Contacts, and Products, integrating key information to support the Opportunity-to-Quote process.
- Order to Cash for SAP: Oracle Order to Cash for Siebel CRM and SAP - allows a seamless order-to-cash business process linking Quotes and Orders in Siebel CRM with Orders in SAP ERP.
- Customer Master Data Management for SAP: Oracle Customer Hub with SAP - supports delivery of customer data sync flows with SAP in addition to the Oracle E-Business Suite and Siebel CRM.
- Health Sciences: Oracle Remote Data Capture to Oracle's Siebel Clinical Trial Management System - synchronize study site information; automate patient enrollment tracking and study activity tracking for electronic data capture and clinical trials management systems.
- High Tech/Manufacturing: Siebel CRM to Oracle Incentive Compensation - provides a sustained integrated Oracle Application Integration Architecture based incentive compensation solution for the Siebel CRM install base including telcos and high-tech.
Read more here.
Building on years of improved sales productivity with CRM On Demand, DIRECTV identified the opportunity to expand their deployment to reduce response time and increase accuracy in support of their dealers.
"Oracle CRM On Demand has improved our sales processes and we continue to improve and accelerate our service to dealers, which allows them to spend less time working with us and more time with the customers, selling - a huge competitive advantage," said Erik Walters, project manager, sales operations, DIRECTV, Inc.
Click here to read more.
]]>And just for you, we've identified these opportunities...six of them. And we've made it available for you in a highly compelling white paper. Fine print: If you DON'T think it's compelling, please let me know. I wrote it!
You can download it here. And while you're at it, please visit our new Web page built specifically for sales executives, at www.oracle.com/crm/salesexec.
Now, Oracle CRM Sales Campaigns On Demand, an Oracle Social CRM product, enables sales users to quickly create and run their own demand generation campaigns. You can choose from among peers' most-effective campaign templates, saving time and increasing effectiveness, or create your own copy quickly. You can view results in real-time, with detailed insight on when an email is opened or clicked, cannot be delivered due to an invalid address, or when a user has unsubscribed. With powerful and easy adherence to compliance laws, you can readily honor customer preferences to opt-out of emails.
See Oracle Social CRM at work in this two minute overview video. Read more about how Oracle CRM Sales Campaigns On Demand helps you to fine-tune campaigns, turning more leads into opportunities while improving sales productivity.
Also, check out some related articles posted by analysts and bloggers who attended OpenWorld:
"In CRM kudos have go to Anthony Lye and his team for their top to tail work with the Siebel and CRM On-Demand suites and the dogged determination to prove the necessity - even desirability - of hybrid premise-based and on-demand approaches to CRM...The CRM team is bristling with innovations for large and small customers -announcing twelve new products, eighty customer driven enhancements, thirty-one new features, a REST API, CRM availability in Microsoft Outlook, and a new Siebel version coming this year."
"... Oracle CRM stood far out far ahead of the rest of the Oracle Apps pack....CRM at Oracle seems to remain their star application, probably because it is, in 2009, the fastest growing application suite at Oracle and probably will be the Oracle revenue leader this year. That's because they've understood what businesses need when it comes to being successful with customers. "
"They showed stand-alone and mobile interfaces that were really innovative displays of data that were, well - not your traditional CRM systems. Very creative interfaces...Integration was the second area that has been overhauled. Cross-channel and Cross-function work has been improved by adding several ways to address the channels and each of the individual functions, making it easy to transfer data back-and-forth, and - more important keeping the state of the transaction throughout....a brand new set of solutions for Social CRM that leverage the model of implicit and explicit relationships that Siebel created in their Personas data model that treat Social Media asjust channels."
Special thanks to everyone -- Oracle experts, partners, and especially our customers -- who helped make this an information-rich event!
]]>...what Anthony Lye, Mark Woolen, Christine Viera, Melissa Boxer and Adam May showed at an executive briefing yesterday on the advances in CRM was heartening because they are molding their CRM applications - traditional ones - with social and collaborative features that make them infinitely more valuable. Anthony Lye, SVP in charge of Oracle CRM and the intellectual driver for much of this, started off with a discussion on the idea of reinvention rather than recovery as the strategy that companies need to take aggressively during poor economic times. He then framed the soon to appear demos by talking about what he saw as 3 game changing strategies:
1. Executing the cross-channel customer experience flawlessly - Anthony distinguished between multi-channel and cross-channel (which was something like the difference between multigrain and whole grain) - multi-channel was a strategy that delivered an experience in mobile, field, community, call center etc. Cross-channel was a strategy to traverse all the individual channels at any given time by embedding processes to instrument business so that the customer experience was consistent. PG: While I thought the strategy was smart from a software and processes standpoint, I wasn't truly sure that cross-channel was that much different from what I know as multi-channel. But regardless, the idea of a consistent (though he didn't talk about authentic which is the companion piece of consistent when it comes to the customer experience) customer experience accessible whenever across channels was dead on.
2. Tap into the power of the social web - this is the one that goes without saying and is the technological and process driven aspect of how Social CRM works - though by no means all of it.
3. Deliver CRM data, when, how, and where users need it - this was the most interesting actually...
example: Swedish Rail Social Marketing iPhone App
What makes this application powerful is that it literally allows you use the points you have in a loyalty program to purchase items from Swedish Rail including tickets that are not only shipped right to your iPhone when you've used the points to buy them but can be redeemed via the iPhone. Additionally, you can make reservations directly and then have your itinerary delivered to your iPhone and if you choose to make it public so your friends (chosen friends) need to know where you are going - it can be delivered to Facebook for public or semi-public scrutiny. Swedish Rail then gets all this new data about your transactions and interactions and can use it to create targeted offerings on the spot.... read more
Oracle CRM On Demand
Sales, Social CRM, and Order Management
E-Billing
Siebel Infrastructure and Technology
Industries
10:15 AM - 11:15 AM
11:45 AM - 12:45 PM
1:00 PM - 1:30 PM
1:45 PM - 2:15 PM
5:00 PM - 6:00 PM
The customers present were Sabre Travel Networks, UPS, Agilent Technologies and CSL Behring, so 4 different customers from 4 different verticals, some had been customers for the past 7 years to one that just went live YESTERDAY. They had common suggestions for a successful implementation.
- Standardize on tools and languages across your geographies
- Keep customization to the minimum- your application the more successful it will be for you
- Increase user adoption by involving the users during the design process, that way they will be ready to embrace it when you do the actual rollout
- Find people to "help", like others who have been through the same process before, partner with the Oracle community-Oracle team as well as other customers
- Reduce the number of time spent on training, try to implement online or regional training, it is a big cost saving.
Now for Day 3 tomorrow hoping for fewer clouds...
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