In this video, Claes Lindholtz, Director Customer Programs and Customer Analysis, discusses SJ's selection of Siebel CRM, the implementation and the results. Learn how SJ has increased customer satisfaction and ridership and prepared for continued growth.

To see other customer success stories, visit Siebel CRM Success.

Click here, to learn more about Oracle's CRM products.

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We have a new release within our CRM family here at Oracle. PeopleSoft CRM 9.1 was released a few days ago. This is the second release since Oracle acquired PeopleSoft.

PeopleSoft CRM 9.1 is designed to:

This new release has already been well received in the analyst community. Bill Band from Forrester Research says "Oracle is investing in the right things that customers care about: a "Web 2.0" user experience, collaboration tools, marketing and service functionality improvements, and making upgrades easier. I am sure the PeopleSoft fan club will be glad they now have a fully up-to-date CRM solution available to them.". For the entire Forrester report click here . For the press release click here.

Thomas Kurian, Executive Vice President of Product Development, spoke with a global team of our Oracle CRM On Demand sales representatives about this very point recently.

Here is a brief audio excerpt.

Listen to how the City of Sacramento is using Oracle's solution for 311 as a front door to the city,
single point of contact for constituents and single source of truth for government.
Click here to read about Oracle's constituent services solutions.

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Listen to Paul discuss Odyssey's implementation and success with Oracle CRM On Demand and Oracle Mobile Sales Assistant including increasing sales efficiency and reducing telecom and support costs.

Click here to read more about Odyssey HealthCare's CRM On Demand implementation.

Click here to learn more about Oracle Mobile Sales Assistant.

Find out more about how Agencourt ensured project success and delivered business results in this customer snapshot.

SOLUTION: Social CRM applications give sales associates a reason to embrace their CRM applications. Read more about what David has to say here.

David Ferguson is a 2009 board member for the OAUG and is working as Director, Transformation Management Office, Global Customer Relations Management for Diebold Incorporated.

Oracle AIA Release 2.5 PIPs Related to Oracle CRM On Demand and Siebel CRM:
- Lead to Order: Oracle CRM On Demand to Oracle's JD Edwards World - provides data synchronization for Accounts, Contacts, and Products, integrating key information to support the Opportunity-to-Quote process.
- Order to Cash for SAP: Oracle Order to Cash for Siebel CRM and SAP - allows a seamless order-to-cash business process linking Quotes and Orders in Siebel CRM with Orders in SAP ERP.
- Customer Master Data Management for SAP: Oracle Customer Hub with SAP - supports delivery of customer data sync flows with SAP in addition to the Oracle E-Business Suite and Siebel CRM.
- Health Sciences: Oracle Remote Data Capture to Oracle's Siebel Clinical Trial Management System - synchronize study site information; automate patient enrollment tracking and study activity tracking for electronic data capture and clinical trials management systems.
- High Tech/Manufacturing: Siebel CRM to Oracle Incentive Compensation - provides a sustained integrated Oracle Application Integration Architecture based incentive compensation solution for the Siebel CRM install base including telcos and high-tech.

Read more here.

Building on years of improved sales productivity with CRM On Demand, DIRECTV identified the opportunity to expand their deployment to reduce response time and increase accuracy in support of their dealers.

"Oracle CRM On Demand has improved our sales processes and we continue to improve and accelerate our service to dealers, which allows them to spend less time working with us and more time with the customers, selling - a huge competitive advantage," said Erik Walters, project manager, sales operations, DIRECTV, Inc.

Click here to read more.

And just for you, we've identified these opportunities...six of them. And we've made it available for you in a highly compelling white paper. Fine print: If you DON'T think it's compelling, please let me know. I wrote it!

You can download it here. And while you're at it, please visit our new Web page built specifically for sales executives, at www.oracle.com/crm/salesexec.

Now, Oracle CRM Sales Campaigns On Demand, an Oracle Social CRM product, enables sales users to quickly create and run their own demand generation campaigns. You can choose from among peers' most-effective campaign templates, saving time and increasing effectiveness, or create your own copy quickly. You can view results in real-time, with detailed insight on when an email is opened or clicked, cannot be delivered due to an invalid address, or when a user has unsubscribed. With powerful and easy adherence to compliance laws, you can readily honor customer preferences to opt-out of emails.

See Oracle Social CRM at work in this two minute overview video. Read more about how Oracle CRM Sales Campaigns On Demand helps you to fine-tune campaigns, turning more leads into opportunities while improving sales productivity.

Also, check out some related articles posted by analysts and bloggers who attended OpenWorld:

• Denis Pombriant: At Oracle Open World



"In CRM kudos have go to Anthony Lye and his team for their top to tail work with the Siebel and CRM On-Demand suites and the dogged determination to prove the necessity - even desirability - of hybrid premise-based and on-demand approaches to CRM...The CRM team is bristling with innovations for large and small customers -announcing twelve new products, eighty customer driven enhancements, thirty-one new features, a REST API, CRM availability in Microsoft Outlook, and a new Siebel version coming this year."



• Paul Greenberg: Oracle OpenWorld 2009 - Social CRM Technology Rears an Actual Head



"... Oracle CRM stood far out far ahead of the rest of the Oracle Apps pack....CRM at Oracle seems to remain their star application, probably because it is, in 2009, the fastest growing application suite at Oracle and probably will be the Oracle revenue leader this year. That's because they've understood what businesses need when it comes to being successful with customers. "



• Esteban Kolsky: CRM at Oracle OpenWorld 2009: Improved with Room to Grow

"They showed stand-alone and mobile interfaces that were really innovative displays of data that were, well - not your traditional CRM systems. Very creative interfaces...Integration was the second area that has been overhauled. Cross-channel and Cross-function work has been improved by adding several ways to address the channels and each of the individual functions, making it easy to transfer data back-and-forth, and - more important keeping the state of the transaction throughout....a brand new set of solutions for Social CRM that leverage the model of implicit and explicit relationships that Siebel created in their Personas data model that treat Social Media as just channels."

Special thanks to everyone -- Oracle experts, partners, and especially our customers -- who helped make this an information-rich event!