CRM Product Marketing Blog

Another Oracle OpenWorld has come and gone, but there was a lot of valuable information shared not only by Oracle experts, but partners and customers as well, that will continue to live on. If you were an OpenWorld Full Conference attendee and missed a session, you can catch an audio replay on OpenWorld On Demand. If you were not able to make it to OpenWorld, you can still access valuable information by signing up here for OpenWorld On Demand or by following this blog where we will give a recap of key sessions in future blog postings.

Also, check out some related articles posted by analysts and bloggers who attended OpenWorld:

• Denis Pombriant: At Oracle Open World



"In CRM kudos have go to Anthony Lye and his team for their top to tail work with the Siebel and CRM On-Demand suites and the dogged determination to prove the necessity - even desirability - of hybrid premise-based and on-demand approaches to CRM...The CRM team is bristling with innovations for large and small customers -announcing twelve new products, eighty customer driven enhancements, thirty-one new features, a REST API, CRM availability in Microsoft Outlook, and a new Siebel version coming this year."



• Paul Greenberg: Oracle OpenWorld 2009 - Social CRM Technology Rears an Actual Head



"... Oracle CRM stood far out far ahead of the rest of the Oracle Apps pack....CRM at Oracle seems to remain their star application, probably because it is, in 2009, the fastest growing application suite at Oracle and probably will be the Oracle revenue leader this year. That's because they've understood what businesses need when it comes to being successful with customers. "



• Esteban Kolsky: CRM at Oracle OpenWorld 2009: Improved with Room to Grow

"They showed stand-alone and mobile interfaces that were really innovative displays of data that were, well - not your traditional CRM systems. Very creative interfaces...Integration was the second area that has been overhauled. Cross-channel and Cross-function work has been improved by adding several ways to address the channels and each of the individual functions, making it easy to transfer data back-and-forth, and - more important keeping the state of the transaction throughout....a brand new set of solutions for Social CRM that leverage the model of implicit and explicit relationships that Siebel created in their Personas data model that treat Social Media as just channels."

Special thanks to everyone -- Oracle experts, partners, and especially our customers -- who helped make this an information-rich event!