OK, so I'm engaging in just a bit of headline hyperbole here, but several weeks ago the folks at Marketing Sherpa put out this Chart of the Week. Based on a survey of nearly 1,200 marketing contacts inside of B2B companies, only 51% of respondents are using CRM at their companies to manage their lead process, 44% are performing lead scoring, 44% are measuring the lead generation contribution to revenue...and so on.
The take-aways? 1) While many pundits will proclaim the CRM market is largely penetrated, this is clearly not the case. 2) There will always be room for process improvement inside of organizations of all types and sizes. And we at Oracle offer unmatched expertise in helping companies to not just successfully deploy CRM, but also to drive sales, marketing and service best practices in their enterprise.
