Gartner recently released a report on Enterprise Marketing Management (EMM). Gartner's definition of EMM encompasses the business strategies, process automation and technologies required to effectively operate a marketing department, align resource, execute customer-centric strategies and improve marketing performance.
Siebel continues to be in the visionaries quadrant with an improved position in "completeness of vision". There are no leaders or challengers in Gartner’s 2009 Magic Quadrant for Enterprise Marketing Management (July 14, 2009) due to low user adoption of EMM as a marketingwide platform.
For more information on our Siebel EMM suite, please click here
